Motorcycles have long been associated with liberation, exploration, and revolt. In writings, movies, and music, the idea of traveling on two wheels has been glorified. Recent data indicates a decline in motorbike sales, nevertheless. The Motorcycle Industry Council reports that sales in the first quarter of 2019 were down 8.2% from the corresponding period in 2018. What does this fall in sales signify for the motorcycling industry as a whole, and why is it happening?
The drop in motorcycle sales can be attributed to a number of factors. The aging demography of riders is one of the primary factors. Baby boomers, who dominate the motorbike market, are beginning to lose interest in the pastime. On the other hand, younger generations are not embracing riding as quickly. Younger people are more likely to reside in urban regions where vehicles and public transportation are more practicable, which is partly owing to economic issues like the high cost of purchasing and maintaining a motorcycle.
So how can one succeed as a motorbike salesperson in a market that is shrinking? Priority one should be given to having in-depth understanding of both the industry and the product. Understanding the various motorbike kinds, the features and advantages of each model, and staying current with trends and technology are all part of this. Additionally, it’s important to have strong communication and customer service abilities. Buyers of motorcycles frequently have a strong passion for their sport, and they want to work with someone who has a similar interest and can assist direct them in the proper direction.
It is not surprising that Harley-Davidson is at the top of the list when it comes to which firm sells the most motorcycles annually. However, in recent years, even they have struggled with dwindling sales. Compared to 2017, Harley-Davidson’s sales decreased by 10.2% in 2018. The sales of other well-known motorbike manufacturers including Honda, Yamaha, and Kawasaki have also decreased.
It’s crucial to remember that the motorcycle business is not in decline despite these difficulties. There are still a lot of devoted riders out there who continue to purchase and ride motorbikes, even though sales may be dropping in some sectors. In addition, the popularity of adventure touring bikes and electric motorbikes are expanding the market’s potential for expansion and innovation.
Finally, it’s critical to recognize that not everyone is a motorcycle rider. The experience can be thrilling and fun, but it can also be risky. The National Highway Traffic Safety Administration estimates that passengers in a car are 28 times more likely to perish in an accident than motorcyclists. This is why it’s essential for riders to use adequate caution, including using a helmet, enrolling in safety training, and abiding by the law.
In conclusion, despite possible declines in motorcycle sales, the sector is nevertheless vibrant. A thorough understanding of the product and the industry, as well as great communication and customer service skills, are necessary for a successful career as a motorbike salesman. Choosing to purchase a motorcycle is a personal choice that should be thoroughly thought out while keeping safety in mind.
It’s challenging to say for sure whether falling industry sales will result in lower motorbike costs in 2021. The cost of manufacturing, supply and demand, as well as monetary conditions, can all have an impact on motorbike prices. To increase sales, certain manufacturers might, however, provide discounts or promotions, which might result in cheaper prices. In the end, it’s better to keep an eye on the market and seek advice from nearby dealerships for the most recent pricing data.