With the expansion of meal kit delivery services and the sharing of meal preparation techniques on social media, meal planning has grown in popularity recently. But is planning meals actually a profession or just a way of life? The solution is not so simple.
Meal planning might be viewed as a chore on the one hand. For instance, teams of chefs and recipe developers are employed by meal kit delivery services like Blue Apron and HelloFresh to generate weekly menus and meal options for their customers. Blue Apron’s $457 million in revenue for 2020 shows there is a large demand for their services. It’s crucial to keep in mind, though, that while these businesses may offer meal planning services, the actual cooking and preparation is still left to the subscriber.
For those who work in the sector, meal planning can therefore be a job, but for those who like to plan and cook their own meals, it’s also a lifestyle choice. Meal planning enables people to have more control over their food and nutrition while also saving time and money. It can also be a creative and enjoyable method to experiment with new dishes and ingredients.
But who exactly are meal kit and meal planning services aimed at? The pandemic has changed the target market from busy professionals and families to a larger spectrum of people, whereas it was previously promoted at them. Meal kits have emerged as a practical and convenient choice for many as more people work from home and make more meals.
In terms of profitability, Blue Apron has had trouble in the past, but the pandemic has recently caused demand to soar. In comparison to the same period in 2019, Blue Apron reported a 13% rise in revenue for the third quarter of 2020. On the other side, HelloFresh, the leading seller of meal kits globally, has been profitable since 2017.
In conclusion, food preparation can be a career or a way of life. Meal planning and preparation is a common lifestyle option for people wishing to save time and money while maintaining control over their food, and meal kit delivery services offer employment opportunities for those in the field. It would be interesting to see how the industry changes over the next few years given how the epidemic has changed the target market and increased demand for meal kits.
There are several reasons why people buy meal packages. It is a practical and time-saving choice for some people when it comes to meal planning and preparation. Others could take pleasure in experimenting with various ingredients or trying out new recipes without needing to make major purchases. Additionally, meal kits might offer a healthier option to eating out or getting takeout. Additionally, some people could discover that meal kits give them an enjoyable pastime to engage with family or friends or improve their cooking abilities. Meal kit services can help people adopt good eating habits and save time in the kitchen, all things considered.
The post makes no mention of the precise demographics of meal kit purchasers.