Adidas Logo Cost and Other Famous Logos

How much did Adidas pay for their logo?
With no intention to give up on its planned logo, Adidas struck a deal to buy the trademark from Finnish sports brand Karhu. After some good old-fashioned negotiation, they settled on a final price: Karhu sold the three-stripe design to Adidas for 1,600 euros – roughly $1,800 – and two bottles of whiskey.

Logos are a crucial component of corporate identity and aid businesses in standing out in a crowded market. The most recognizable logos may be found all across the world, and some have even taken on cultural significance. What is still unknown is how much money businesses spend on their logos. We’ll compare the price of the Adidas logo to that of other well-known brands like Apple, Amazon, and Gucci in this post.

Adidas is a multinational company based in Germany that creates and produces sports and non-athletic footwear, clothing, and accessories. The company’s logo is a straightforward yet powerful design, with three stripes that together depict a mountain, signifying the difficulties that athletes must overcome. The three pillars of performance, style, and sustainability are also symbolized by the stripes. At Portland State University studying graphic design, Carolyn Davidson designed the Adidas logo in 1971. For her work, Davidson received a pitiful $35 payment, which is equivalent to about $240 in today’s money.

One of the most recognizable logos in the world, the Apple logo has come to represent the company’s goods. With an homage to the biblical account of Adam and Eve, the logo incorporates a bitten apple, which is thought to stand for knowledge. Rob Janoff, a graphic designer, created the Apple logo in 1977. Although the price of the logo is unknown, it is safe to assume that it was more than $35.

The letters A and Z are connected by an arrow in the minimalist yet eye-catching design of the Amazon logo. The arrow forms a smile, which stands for customer happiness and symbolizes the company’s commitment to provide everything from A to Z. Turner Duckworth, a branding firm with offices in San Francisco and London, designed the Amazon logo. Although the price of the logo is unknown, it was probably quite expensive.

Italian luxury company Gucci creates high-end apparel and accessories. Aldo Gucci, one of the company’s founders, designed the double-G monogram that serves as the company’s emblem in the 1930s. The company’s founder’s last name served as inspiration for the emblem, which is still used as a mark of elegance and luxury.

In conclusion, there is a vast range in the price of logos, ranging from a few dollars to millions of dollars. The significance of the design and how effectively it represents the brand, not their price, are what matter. The Adidas logo is a perfect illustration of a straightforward but powerful design that has endured over time. While Amazon’s logo embodies the company’s customer-centric philosophy, Apple’s emblem has evolved into a cultural symbol. Last but not least, the Gucci emblem has been a representation of elegance and flair for more than 80 years.

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