Millions of people use Tinder, the most well-known dating app in the world. Users can swipe left or right on profiles on this free app to show whether they are interested in someone or not. However, Tinder charges a premium subscription fee to those above the age of 30. However, why is that so?
It is clear why this is the case. Tiered systems are the foundation of Tinder’s subscription business. Users under the age of 30 pay less than users over 30 for the premium subscription. Because older users have better incomes and are more ready to pay for premium features, according to Tinder’s data, this is true. The business capitalizes on this by raising the premium subscription fee for users over 30.
It’s important to note that other dating apps besides Tinder employ this tier-based subscription structure. Other popular dating apps like Bumble and Hinge also charge older users extra for premium subscriptions. This is due to the fact that, as was previously indicated, this age group has more spare cash and is prepared to pay for the more expensive amenities. Speaking about Bumble, a lot of people are curious as to whether Match, the organization that owns Tinder, also owns Bumble. No, is the response. Before creating her own app, Whitney Wolfe Herd, the creator of Bumble, worked for Tinder. However, Match accused Bumble of copying Tinder’s swipe left/right functionality and filed a patent infringement lawsuit against the dating app in 2018. The dispute was ultimately resolved outside of court.
Bumble’s status as a hookup app is another often asked query. Bumble has a function called Bumble BFF that enables users to locate pals in their neighborhood, despite the fact that it is mostly used for dating. In addition, Bumble offers a function called Bumble Boost that is comparable to Tinder’s premium membership. Bumble Boost, a premium membership option, offers features like the chance to rematch with past matches and view who has already swiped right on your profile.
Finally, some individuals question whether Badoo, a different dating app, charges users for its services. Yes, Badoo does charge for some things, to answer your question. The app’s foundational version is accessible for free. The Badoo Premium subscription, which is a premium service offered by Badoo, gives features including the ability to view who has added you to their favorites and the capacity to message new individuals before they have matched with you.
As a result, Tinder charges a higher premium for users over 30 because they have more money to spend and are more likely to pay for the premium services. Bumble is not owned by Match, the organization behind Tinder, but in 2018 it did file a patent infringement lawsuit against the app. Although Bumble is primarily a dating app, it also offers a friend-finding tool and a paid membership called Bumble Boost. Finally, while Badoo does charge for some features, its core service is free.