In May 2017, Quincey was appointed CEO of Coca-Cola. He had previously held the positions of president and COO of the business. In 1996, he started working with Coca-Cola as a financial controller for the Latin America Group. Since then, he has held a number of positions there, including president of the Europe Group and president of the Mexico Division.
Coca-Cola has expanded its product lineup and innovated under Quincey’s direction. The business bought Costa Coffee, a well-known coffee chain in the UK, in 2018, and in 2020 it introduced Coca-Cola Energy, a new line of energy drinks. Quincey also underlined the significance of sustainability, pointing out that Coca-Cola has set a target of recycling one bottle or can for each one it sells by the year 2030. How can I create my own cocktail?
1. Pick your ingredients: Determine what kind of drink you want to make and gather the ingredients. Spirits, mixers, and garnishes may fall under this category.
3. Combine all of the ingredients in a shaker or mixing glass with ice. Shake or mix thoroughly by stirring.
Because there is frequently a lot of competition in the market, marketing a drink product can be difficult. Here are some tactics to take into account:
2. Highlight your USP: What makes your beverage product stand out from the competition? In your marketing efforts, emphasize these distinctive qualities.
3. Make use of social media: Websites like Instagram and Facebook can be effective marketing resources for drinks. To reach your target audience, think about working with influencers or creating customized advertisements.
4. Provide promotions: Take into account providing discounts or promotions to entice customers to sample your beverage. This is especially useful when introducing a new product or service into a market.
5. Make use of attractive packaging design to make your beverage product stand out on store shelves. To build a unique and memorable design, think about working with a graphic designer.