Who Bought Pure Barre? A Look at the Acquisition and the State of the Barre Industry

Who bought Pure Barre?
Xponential Fitness In April 2018, Pure Barre ranked No. 147 on Entrepreneurs’ 2018 Franchise 500 list.
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In 2020, Pure Barre, a well-known barre studio brand, was acquired by Xponential Fitness. The parent firm of Club Pilates, CycleBar, and eight other upscale workout brands is called Xponential workout. With the acquisition of Pure Barre, Xponential enters the barre sector and expands its portfolio by over 500 studios.

But how did this purchase come about? Over the past ten years, the barre sector has experienced substantial expansion, with studios springing up in towns across the nation. The COVID-19 epidemic and greater competition are two difficulties the sector has experienced. Particularly Pure Barre had experienced a fall in sales recently and had shut down several studios.

The barre sector can nevertheless be lucrative for studio owners despite these difficulties. The average revenue for a barre studio in 2019 was $200,000, with a profit margin of 26%, according to a report by FranchiseGrade.com. However, a studio’s success is influenced by things including its location, rival studios, and its marketing tactics.

The popularity of barre workouts is one factor that may contribute to the profitability of barre studios. Low-impact exercise called barre incorporates aspects of yoga, Pilates, and ballet. It is renowned for enhancing balance, flexibility, and strength. Even though it might not be the best activity for losing weight, it can still be a useful complement to a fitness regimen.

But can you practice barre daily? The answer is yes, but it’s crucial to pay attention to your body and refrain from overworking it. The numerous little, repetitive motions that make up a barre workout can be hard on the muscles and joints. To avoid injury and develop a well-rounded fitness regimen, it is advised to switch between barre and other types of exercise.

Do you prefer Pilates or barre, in the end? Each exercise has advantages and can be used in conjunction with the other. Pilates focuses on whole-body movements that increase overall strength and flexibility, whereas barre focuses on short, isometric motions that target specific muscles. The perfect activity for you ultimately relies on your fitness preferences and goals.

In conclusion, the Xponential Fitness purchase of Pure Barre demonstrates the barre industry’s potential for financial success. Barre exercises continue to be popular and can be a useful supplement to a fitness routine, despite difficulties the business has endured. Barre requires caution, so make sure not to overdo it and pay attention to your body. And while both barre and pilates have their advantages and can help you reach your fitness objectives, it can be difficult to decide which exercise is best for you.

FAQ
Why is it called Barre3?

Due to the fact that it combines Pilates, yoga, and ballet barre movements, Barre3 is so named. Strength training, cardio, and mindfulness are the three main components of the workout, and the number three stands for them. Sadie Lincoln and Chris Lincoln, the creators of Barre3, wanted to develop an exercise that would not only improve physical balance and wellness but also body toning.

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