Understanding the Difference Between Trade Name and Personal Name

What is the difference between trade name and personal name?
(a) Personal name: Uses the name in the identity card. This category does not need to be reviewed for approval. (b) Trade Name: The proposed business name needs prior approval of the Registrar of Business, Companies Commission of Malaysia (SSM).
Read more on www.ssm.com.my

The choice of a company name is one of the first decisions an entrepreneur must make when beginning a firm. Knowing the distinction between a trade name and a personal name is crucial since they have different legal ramifications.

The name given to a person at birth is referred to as their personal name. Your birth certificate, driver’s license, and other official documents all bear this name. It’s standard practice for businesses, particularly those run by sole proprietors, to use personal names. It’s crucial to remember that utilizing a personal name for a corporation does not give that name any legal protection.

A trade name, on the other hand, is a name that a company uses to identify itself to the general public. This is the name that is used on stationery, signs, and advertisements. As long as it’s not being used by another business, the trade name can be anything the business owner wishes.

One of the key distinctions between a trade name and a personal name is the possibility of registering a trade name with the government to receive legal protection. This means that no other companies may use the same name, which can help to avoid customer misunderstanding and safeguard the company’s brand.

So, can you operate a business under your own name? The answer is yes, but there are certain crucial factors to take into account. You should be aware that there is no legal protection for your personal name if you intend to use it for a business. This opens the door for other companies to use the same name, which may cause confusion among clients. Additionally, it might be challenging to distinguish between your personal and professional identities, so choosing your own name for a business may not be the ideal choice if you intend to expand your company and add staff.

In conclusion, anyone beginning a business should be aware of the distinction between a trade name and a personal name. Although it’s a frequent practice, utilizing a personal name for a business does not give that name any legal protection. Contrarily, a trade name can be registered with the government for legal protection, which can aid in safeguarding the company’s brand and avoiding customer misunderstanding. The choice of a business name is ultimately a personal one, but it’s crucial to think about the legal ramifications of your pick.

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