Choosing a name and a logo for your brand is one of the most significant decisions you will need to make when starting a business. But choosing a name or design that sounds or looks appealing is only one aspect. To prevent future legal conflicts, you must make sure that your company name and logo are distinctive and legally protected. Here is where trademarking is useful. But can a name or logo be trademarked? What you should know is as follows. Do You Register a Name or Logo as a Trademark?
The reply is “both” A brand name, logo, or phrase that sets it apart from other goods or services of a similar nature is protected by law as a trademark. You should register a trademark if you wish to prevent others from using or copying your company name or logo. You have the only right to use the trademarked name or logo in your company when your application is accepted. Why It’s Not a Good Idea to Name Your Company After Yourself
Although it might seem like a smart idea to name your company after yourself, it’s not necessarily the greatest choice. One of the key reasons is that it restricts your future capacity to sell your company. When the time comes to sell, it is more difficult to transfer ownership if your business name is also your legal name. Additionally, it could be difficult to trademark your name and prevent others from using it in their business if you have a common name. Can You Create an LLC with Your Own Name? You can give your own name to an LLC. The above-mentioned potential restrictions must be kept in mind, though. Naming your company after yourself may make it more difficult for you to sell it in the future if you intend to. Additionally, it could be difficult to trademark your name and prevent others from using it in their business if you have a common name. How Long Is Too Long for a Business Name in This Case?
In terms of business names, shorter is typically preferable. Customers find it simpler to remember and search for a name that is short and distinctive online. It’s advised to limit the length of your company name to 2-4 words and to stay away from utilizing digits, hyphens, or other unusual characters. Make sure your name is also simple to spell and pronounce. Do I Require a Logo?
While not necessary, a logo is strongly advised. A logo helps buyers remember your brand by graphically representing it. Additionally, it makes it simpler to set your company apart from rivals. Make sure your logo is straightforward, adaptable, and appropriate for your company while creating it. To prevent any legal concerns, you should also make sure that it is not too similar to existing logos in your sector.
In conclusion, trademarking your company name or emblem is critical to safeguarding your brand and preventing potential legal issues. Keep the name of your company short, memorable, and simple to spell and speak. While it is feasible to name your company after oneself, doing so can make it more difficult for you to sell the company in the future. Finally, having a logo is strongly advised to visually reflect your business and increase customer recall.