The custom of sending greeting cards is still popular in today’s digital world. Receiving physical cards in the mail still makes people happy, and handwritten notes are valued more than ever for their personal touch. What remains to be determined is the most common event for sending greeting cards.
Birthdays are the most common reason for greeting cards to be sent, according to the Greeting Card Association. In the US, 7 billion greeting cards are bought annually, with birthday cards accounting for more than half of those purchases. People enjoy celebrating birthdays, and sending a card is a quick and easy way to let someone know you are thinking of them on their special day.
Yes, selling cards can earn you money. Independent artists and designers can now sell their original card designs with the rise of internet markets like Etsy and Amazon Handmade. Building a brand and attracting customers does need time and work, but with perseverance and a solid marketing plan, selling greeting cards can be a successful venture. How Do You Create Cards for Sale?
Making cards to sell can be done in a variety of ways. Using classic art tools like watercolor paints, markers, or colored pencils to create original drawings is the most traditional approach. Another choice is to make digital designs using graphic design software like Adobe Illustrator or Canva. Once you’ve created a design, you may print it yourself or hire a printing company to make a large quantity of high-quality cards.
You should have a natural ability for painting and design if you want to become a greeting card artist. Although it is not necessarily necessary, having a degree in fine arts or graphic design might be beneficial. One of the best methods to get started is to network with other designers and artists, go to conferences and art shows, and send your work to greeting card publishers. Being a successful greeting card designer requires dedication and patience, but the payoff of seeing your creations in shops and making people happy is worthwhile.
Due to the costs associated with production, design, and distribution, greeting cards can be quite pricey. The price can be increased by using premium paper, printing, and embellishments like foiling or embossing. Additionally, in order to get their items in stores, greeting card publishers must pay for marketing and distribution. Others consider the price to be a reflection of the worth and nostalgia of sending a tangible card, while some may perceive it as a disadvantage.
In conclusion, sending greeting cards for birthdays is a common tradition, and selling cards may be a lucrative business for independent artists and designers. You can become a greeting card artist by coming up with unique ideas, connecting with other artists, and submitting your work to publishers. The value and romanticism of sending a tangible card make it a worthy purchase, even though greeting cards can be pricey.
The US greeting card market alone is worth nearly $7.5 billion annually, according to the Greeting Card Association.