With more than 3,500 locations across 48 states as of 2021, Mattress Firm is one of the top mattress dealers in the US. Many Americans are familiar with its emblem, a blue and white wordmark with a mattress-like curvature. Few people are aware of the company’s logo’s font, though.
The Mattress Firm logo is written in a distinctive typeface called “Museo Sans Rounded.” Jos Buivenga of the Netherlands-based Exljbris Font Foundry designed this font. A sans-serif typeface with rounded corners, Museo Sans Rounded has a warm and welcoming appearance. This is consistent with Mattress Firm’s brand positioning of offering cozy and inviting sleeping spaces.
Mattress Firm differs from other retailers not just by its logo but also by the density of its stores. Many individuals have observed that Mattress Firm locations frequently appear to be just a few hundred yards apart from one another. Some have termed this occurrence the “Mattress Firm conspiracy” and suspect that the corporation is involved in some sort of dubious business conduct.
Actually, the explanation behind Mattress Firm’s store density is considerably more straightforward. Over the years, there have been numerous mergers and acquisitions that have led to Mattress Firm. In 2016, Mattress Firm bought Sleepy’s, a significant rival, and then combined with Steinhoff International Holdings, a prominent furniture and home products retailer operating internationally. Due to the numerous overlapping locations created by this amalgamation, there are a lot of Mattress Firm stores in various places.
However, Mattress Firm’s ubiquity goes beyond the density of its stores. The business has developed a reputation for being present practically everywhere in the country. This is partially attributable to its aggressive expansion plan, which in recent years has resulted in the opening of numerous additional outlets. The business’s franchising model is yet another element in play.
There is a franchise for Mattress Firm. Many of the company’s stores are individually owned and run, however some are owned by the company. This entails that local business owners can open and run their own Mattress Firm locations using the company’s name, goods, and operational procedures. Due of this, the company has been able to quickly develop while simultaneously assisting local small business owners.
The business underwent a number of changes before becoming Mattress Firm. It was previously known as “Waterbed Gallery” and catered to waterbed sales. The business expanded into traditional mattresses in the 1990s and changed its name to “Mattress Giant.” It then merged with a another business called “Sleep Train” before becoming Mattress Firm in 2016.
Museo Sans Rounded is the font used in the Mattress Firm logo, to sum up. Mergers and acquisitions gave the corporation its high store density, while aggressive expansion and franchising together gave it its ubiquity. And last, Mattress Firm has changed its name numerous times throughout the years. It originally sold waterbeds before evolving into the mattress company we know today.