Particularly in the coffee sector, the term “barista” has gained widespread recognition. It describes a person who makes and serves coffee-based drinks in a café or coffee shop. Many people are still unaware of the masculine form of the word “barista,” though. Already gender-neutral, the word “barista” can be used to describe either a male or female person. There is no requirement to employ a particular male form of the word as a result.
Moving on to the subject of the coffee industry now. With an estimated 2.25 billion cups consumed everyday, coffee is one of the most popular drinks in the world. As a result, the coffee industry has grown to be very lucrative. The market for coffee was estimated to be worth $102.15 billion globally in 2020, and it is anticipated to grow to $155.64 billion by 2026, according to a Statista analysis.
Starbucks is one of the most well-known companies in the coffee industry. The business began operations in 1971 and has since developed into an international organization with more than 32,000 outlets across the globe. Starbucks has been doing remarkably well financially. The business recorded a gross margin of 56.3% and a net income of $3.6 billion for 2020.
Baristas and coffee connoisseurs are familiar with the La Marzocco name when it comes to coffee equipment. The company manufactures long-lasting, high-quality espresso equipment. A La Marzocco machine can typically survive between 8 and 15 years, depending on how well it is cared for.
Why then is La Marzocco so excellent? The company’s machines are renowned for consistently providing espresso shots of the highest caliber. They are also known for being reliable and simple to operate. La Marzocco also places a high priority on offering assistance and training for baristas who utilize their equipment.
In conclusion, since the term “barista” is already gender-neutral, the masculine variant is not required. Starbucks is a prominent player in the immensely lucrative sector of coffee. La Marzocco stands out from other businesses in the sector with their high-quality, long-lasting espresso machines and dedication to providing excellent customer service.