Barry Manilow, one of the most well-known jingle composers, created jingles for companies like State Farm and Band-Aid. Even more famously, he created the McDonald’s jingle, “You Deserve a Break Today.” Other well-known jingle authors include Steve Karmen, who created the “Nationwide is on your side” jingle, and Linda November, who created “I’m a Toys R Us Kid.”
Do jingle authors receive royalties for their works, then? Yes, but it also relies on the specifics of their contract. A one-time fee may be stipulated in some contracts for the use of the jingle, while continuous royalties may be included in other agreements for as long as the jingle is utilized in advertising.
But do commercials really work? Jingles can be useful for building brand recognition and boosting sales, according to studies. In fact, some jingles have become so familiar and linked to the business they advertise that people instantly recognize them.
What does it cost to have a jingle made for your company then? Depending on the complexity of the jingle, who is writing it, and how it will be used, the price can vary significantly. A basic jingle is estimated to cost roughly $5,000, while more elaborate ones can run upwards of $50,000 or more.
There are a few things you may do to start singing commercial jingles if you’re interested in doing so. Improve your singing abilities first, then compile a portfolio of your work. The next step is to inquire about potential chances with advertising agency or jingle production companies. The ability to acquire jingle singing gigs can also be aided by networking and developing relationships within the sector.
Jingles have been a mainstay of advertising for more than a century, and they have been made by a range of great people. Even though a jingle’s price might vary greatly, research has shown that it can boost sales and brand recognition. Additionally, breaking into the commercial jingle profession requires perseverance, talent, and networking.