The FedEx logo is among the most recognizable in the world for a good reason: it’s straightforward, memorable, and contains a secret symbol that elevates it above the status of a simple logo. Graphic artist Lindon Leader created the logo in 1994, and ever since, people have appreciated it for its brilliance and simplicity.
Is the FedEx logo’s arrow present on purpose? Yes, it is the answer. The letters did not just happen to form an arrow as a coincidence or an accident. Lindon Leader put it there on purpose to convey a subliminal message that would reaffirm the brand’s basic qualities of quickness, accuracy, and dependability. The arrow is made up of the space left between the letters “E” and “X,” and it points forward to represent the company’s dedication to progress and timely product delivery.
What kind of logo is FedEx using? The FedEx logo comprises a wordmark with a symbol since it is a combination mark. The symbol is the concealed arrow created by the space left between the letters “E” and “X,” while the wordmark is the firm’s name, “FedEx,” printed in a bold, sans-serif font.
Therefore, what is FedEx’s coded message? The arrow created by the space between the letters “E” and “X” in the FedEx logo is the logo’s covert message. The arrow represents the company’s dedication to progress and expeditious package delivery while reinforcing the brand’s key values of speed, accuracy, and dependability.
In light of this, why did FedEx change its logo? In order to better reflect the company’s changing business strategy and its wide variety of services, FedEx redesigned its logo in 2016. The new logo has a more streamlined shape that is more recognisable on a variety of platforms and gadgets, as well as a bolder, more contemporary typography. However, the hidden arrow continues to be a significant component of the design and serves to further emphasize the brand’s core qualities of quickness, accuracy, and dependability.
The FedEx logo is an example of the effectiveness of deft branding and design, to sum up. The hidden arrow is a monument to Lindon Leader’s inventiveness and originality, and it has grown to become a recognized image of the company’s dedication to quickness, accuracy, and dependability. The FedEx emblem acts as a reminder that your cargo is in good hands and will be delivered quickly and effectively whether you are shipping it locally or internationally.