FedEx is a well-known international provider of delivery and courier services. Its logo is straightforward but striking, with the firm name written in large purple and orange letters. The FedEx emblem, however, is more complex than first appears. In fact, the arrow that is concealed between the letters E and X is one of its most distinctive characteristics.
The “Ex” in FedEx, however, is what color? The solution is evident: it is purple. The letters E and X are both purple in the FedEx emblem, which also has the colors purple and orange. “FedEx Purple,” a proprietary color developed especially for the business, is the purple hue utilized in the logo. The company’s corporate identity is strengthened by the deep, rich color of FedEx Purple, which also sets it apart from its rivals.
In addition to its trademark emblem, FedEx offers a brand promise called the “Purple Promise.” This pledge represents a dedication to providing consumers with outstanding service. We promise to go above and beyond to make sure that each package is delivered promptly and undamaged. The Purple Promise is evidence of the business’ commitment to its clients and desire to deliver the finest experience.
McDonald’s is one of the most recognizable brands in the world of fast food restaurants. The golden arch of its emblem is designed to depict the letter “M.” But what does McDonald’s’ “M” actually stand for? The explanation is straightforward: it stands for Ray Kroc, the creator of the business. In 1961, when Kroc acquired the business from the McDonald brothers, he aimed to give it a fresh, contemporary look. In order to design a memorable logo that would differentiate himself from the competitors, he chose to use the initial letter of his last name.
Another fast food restaurant with a distinctive logo is Wendy’s. The firm name appears in a large, sans-serif font adjacent to a little, stylized emblem of a cheery girl in the logo. The logo’s red and yellow color combination is supposed to evoke the feeling of a hearty home-cooked meal. But the puzzle piece is still there: why does Wendy’s color indicate “mom”? The short answer is no, it doesn’t. Actually, the term “mom” is not a part of the emblem. Instead, it is a widespread fallacy that has been spread by word of mouth.
Let’s return to the FedEx emblem and its oblique arrow at this point. Between the letters E and X, there is an arrow that stands for quickness, accuracy, and precision. The arrow is a brilliant use of negative space and a reflection of the firm’s commitment to quality and meticulous attention to detail. The FedEx logo is an excellent illustration of how powerful and covert branding can be because many people have seen it multiple times without ever spotting the hidden arrow.
In conclusion, the company’s emblem is a masterclass in branding, and the “Ex” in FedEx is purple. The Purple Promise serves as a symbol of the business’ commitment to its clients, while the concealed arrow in the logo stands for quickness and accuracy. The “M” in McDonald’s stands for the founder of the firm, while the color scheme of Wendy’s is intended to create the impression of a warm, home-cooked dinner. These businesses are able to distinguish themselves from their rivals and establish a solid, lasting impression in the minds of customers thanks to all these branding tricks and strategies.