American multinational toy manufacturer Mattel was established in 1945. Famous toys made by the business include Barbie, Hot Wheels, and Fisher-Price. Tyco Toys, Matchbox, and Mega Brands are just a few of the many toy businesses that Mattel has bought throughout the years.
Mattel has experienced some financial difficulties recently. The emergence of online shopping and the fall of conventional brick-and-mortar retailers have had a significant negative impact on the organization. Other toy businesses like LEGO, Hasbro, and Spin Master have all posed a serious threat to Mattel. In relation to LEGO, who is its current owner? Ole Kirk Christiansen established LEGO in Denmark in 1932. The Christiansen family still owns the LEGO Group today, although Kjeld Kirk Kristiansen, the founder’s grandson, is now in charge of the business.
So what toy will be the most popular worldwide in 2021? It’s difficult to say for sure because toy trends might differ greatly based on the child’s age and interests. However, the LOL Surprise! dolls, the LEGO Star Wars sets, and the Baby Yoda plush toys from the Disney+ series The Mandalorian are some of the best-selling toys of the year thus far.
And whose property is Fisher-Price? In reality, Mattel is a division of Fisher-Price. Since its founding in 1930, Fisher-Price has specialized in creating developmental and educational toys for babies and young children. The Little People playsets, the Rock-a-Stack, and the Laugh & Learn series of toys are some of the most well-liked Fisher-Price products.
Are toy sales dropping, to conclude? Toy sales have increased as a result of the COVID-19 outbreak as parents hunt for methods to keep their kids occupied at home. The toy sector as a whole has, however, had some difficulties recently. Due to the bankruptcy of long-established toy retailers like Toys R Us, more and more customers are buying toys online. Despite these difficulties, the toy market continues to see an influx of new and inventive toys every year.
The NPD Group said that the value of the worldwide toy market was $90.7 billion in 2019. However, a number of variables, like the state of the economy and consumer patterns, might affect the precise amount of money the industry makes each year.