Unquestionably, one of the most popular foods in the world is pizza. It should come as no surprise that there are numerous businesses providing pizza delivery services. Slice is one of the most well-known pizza delivery businesses. Slice is an online platform for ordering pizza that links users to nearby pizzerias. The app has a user-friendly layout and a variety of pizza selections. It was introduced in 2010 and is owned by the Japanese online retailer Rakuten.
Over $56 million has been raised for Slice. The business is worth more than $200 million. 2018 saw Slice purchase the assets of MyPizza, a rival in the field of online pizza ordering. Slice was able to broaden its market and advance its technology thanks to the acquisition. In order to offer their services on its platform, Pizza Hut and Domino’s have teamed with Slice. What is the business strategy of Slice?
Each pizza order placed through Slice’s platform is subject to a commission, which is the foundation of its economic strategy. For each order placed using the app, the business charges pizzerias a fee of approximately 6–7%. For the benefit of its partner pizzerias, Slice also provides marketing services. Customers are not charged to use the app.
It costs nothing to download and use the Slice app. Through the app, customers can order and pay for pizza. Additionally, the app provides a loyalty program that awards users with points for each purchase they make. You can use these points to get discounts on subsequent orders.
On each order placed through its platform, Slice charges a commission of approximately 6–7%. This charge pays for the expenses associated with processing payments and offering marketing assistance to its affiliate pizzerias. The location of the pizzeria and other variables may affect the commission rate.
In conclusion, Rakuten is the owner of Slice, a well-known pizza ordering app. Customers can download and use the app for free, and it charges a commission of roughly 6-7% on every order placed through its platform. The company, which has partnerships with significant pizza franchises including Domino’s and Pizza Hut, is valued at over $200 million. Its business strategy is to charge a commission for every pizza order placed on its platform and provide marketing assistance to its affiliated pizzerias.
According to Slice’s website, they take security very seriously and have taken steps to safeguard the information of its users. To handle transactions safely, this entails utilizing industry-standard encryption and collaborating with reputable payment processors. Furthermore, they don’t keep credit card data on their systems. Therefore, it can be said that using the Slice app is secure.
The Japanese online retailing and electronic commerce company Rakuten owns the pizza ordering app Slice. Users of the app may place orders from their preferred nearby pizzerias and take advantage of features like simple reordering, real-time order tracking, and special discounts.