Popular exercise brand Pure Barre uses a ballet barre and a sequence of short, isometric movements to provide a total body workout. Carrie Rezabek Dorr, a dancer and fitness expert, established the company in Birmingham, Michigan, in 2001. Over 600 studios now represent the brand, which is distributed across North America.
Numerous investors looking to break into the fitness sector have been drawn to Pure Barre’s franchise approach. The company’s initial investment ranges from $150,000 to $500,000, and its royalty rate ranges from 7% to 10% of gross sales. But the most common query from potential investors is, “How much do Pure Barre franchise owners make?”
The average yearly revenue per studio, according to the business’ Franchise Disclosure Document (FDD), is $317,426. This is based on information from 2020, a difficult year for the fitness sector because to the COVID-19 epidemic. According to the FDD, studios that have more members and income make their owners more money.
Although Pure Barre doesn’t provide specific profits information for franchise owners, experts in the field predict that owners can earn between $50,000 and $150,000 annually from their studios. However, this amount may vary based on a number of variables, including the location, studio size, and running costs.
In terms of ownership, Pure Barre was bought out by Xponential Fitness, a holding company for fitness franchises, in 2018. Other well-known fitness companies owned by Xponential Fitness include Club Pilates, CycleBar, and YogaSix. Sarah Luna has served as the CEO of Pure Barre since the year 2020. Prior to becoming CEO, Luna supervised Pure Barre’s marketing and brand strategy as its Chief Marketing Officer.
Contrarily, The Bar Method, another well-known fitness brand, provides a workout that is comparable to Pure Barre. Burr Leonard and her husband Carl Diehl established The Bar Method in San Francisco, California, in the year 2001. Self Esteem Brands, the parent company of Anytime Fitness, bought The Bar Method in 2018. The Bar Method now has more than 100 locations in the US and Canada.
In conclusion, for entrepreneurs who are enthusiastic about the fitness sector, Pure Barre offers a lucrative franchise opportunity. Although franchise owners’ specific profitability may vary, the company’s FDD demonstrates that the majority of studios make a sizable profit. The acquisition of Pure Barre by Xponential Fitness has also aided in the brand’s growth and profitability.