Protecting Your Business Name: How to Register a Trade Name and Prevent Infringement

How do you protect a trade name?
It can be a good idea to obtain trademark protection for a trade name that is also used to identify your goods or services by filing an application to register the mark with the United States Patent and Trademark Protection Office (USPTO).
Read more on www.justia.com

The branding plan of any company must include a corporate name. It is how clients recognize and distinguish one company from another. Personal names and commercial names are two categories of names used by enterprises. Trade names are used to identify the business, whereas personal names are the names of the business owner. For any firm to avoid infringement and safeguard its reputation, trade name protection is essential. What is a trade name, exactly?

A business uses a trade name, commonly referred to as a DBA (Doing Business As), to identify itself to the general public. Although it is not the company’s formal name, this is the name by which it is commonly recognized. For instance, John Smith can use the trade name “John’s Clothing” to distinguish his clothing-related firm from others if he owns one. What Exactly Is a Personal Name?

The name of the company owner is a personal name. If John Smith runs a business, for instance, that would be under his given name of “John Smith.” As it can give the company a personal touch and make it easier for customers to relate to the owner, using a personal name as the company name can be a successful branding approach. What Should I Include After My Company Name? It is crucial to take your business entity type into account when picking a name for your company. If you operate as a solo owner, you may use either your given name or your business name. If you’re in a partnership, you can use your own name or the names of your partners. If your company is a corporation or limited liability company, the business name must be followed by a corporate identifier, such as “Inc.” or “LLC.” What is the procedure for SSM trade name registration? You must perform a name search to make sure the trade name you intend to use is available before registering it with SSM (Suruhanjaya Syarikat Malaysia). Once the name has been verified as being available, you can register it with the SSM. Filling out an application and paying an application fee constitute the registration process.

Can the name of your LLC and DBA be the same?

The answer is that a DBA and LLC can share the same name. However, it is crucial to confirm that no other company is already using the name. If you use a name that is already in use, you can be violating the trademark of another company, which could lead to legal action.

In conclusion, safeguarding your company name is essential if you want to avoid infringement and preserve your reputation. You must register your trade name with the relevant authorities in order to protect it, and you should regularly run trademark searches to make sure no one else is using your name. You can safeguard your brand and make sure that your company is profitable for many years to come by adopting these actions.

Leave a Comment