A Technavio analysis estimates the market value of greeting cards to be over $31 billion. With an estimated $14 billion in market value, the United States alone makes up about half of it. Due to the growth of digital communication, the industry has steadily suffered a reduction in revenues over time, although it is still a lucrative enterprise. What kind of cards sell the most on the market?
Birthday cards are the most popular kind of greeting card, followed by Christmas cards and Valentine’s Day cards, says the Greeting Card Association. Thank you cards, condolence cards, and anniversary cards are some additional popular card types. In recent years, handmade and customized cards have also become more popular. Is the market for greeting cards in decline?
Despite claims to the contrary, the statistics seem to support the industry’s continued existence. Despite a fall in revenue, the sector is nevertheless profitable. In fact, some industry analysts believe that sales will pick up again as people look for more intimate and meaningful methods to communicate with their loved ones.
You can, in fact, support yourself by selling greeting cards. To stand out from the competition, it’s crucial to have a unique selling proposition. For instance, you might focus on handcrafted or personalized cards or target particular niches like cards for LGBTQ+ people or cards that are environmentally friendly. To reach a larger audience, it’s also critical to have a solid internet presence and marketing plan.
In conclusion, despite the rise of digital communication, the greeting card industry is still a lucrative one. Despite a drop in industry sales, people continue to use it as a common means of expressing their emotions. Selling greeting cards can provide a living if you have a standout selling proposition and effective marketing tactics.