A traditional way to show our loved ones our affection, appreciation, and best wishes is through greeting cards. Considering that the worldwide greeting card market is anticipated to reach $31.3 billion by 2025, they are also a fantastic method to launch a business. But founding a business that sells greeting cards is one thing; effectively marketing it is quite another. This article analyzes and addresses some often asked topics about marketing your greeting card company. How to Launch a Greeting Card Business
Creative thinking, passion, and a firm grasp of your target market are necessary when starting a greeting card business. You’ll need to develop distinctive designs and messages that appeal to your target audience. How to begin going is as follows:
Determine your niche. Establish your target market and the types of cards you want to make. For instance, you might concentrate on particular occasions like anniversaries, birthdays, marriages, or Christmas and Valentine’s Day.
2. Create your designs: Sketch out your card layouts and experiment with different color schemes, photos, and messaging to see what appeals to your target audience. 3. Get feedback: Share your designs with relatives and friends and solicit their frank opinions. Make a note of what they like and don’t like so that you can improve your designs.
5. Commence marketing: Start spreading the word about your cards using social media, word-of-mouth, and by showing up at community gatherings like craft shows and farmers markets. How to Send a Card to Hallmark
Go to the Hallmark website first: Go to the “submissions” tab on the Hallmark website.
3. Get your card ready: Make a prototype of your card and make sure it satisfies Hallmark’s requirements for quality.
4. Send your card in: To submit your entry, complete the online form and upload a picture of your card. You must also include a succinct explanation of your card and the reasons you believe Hallmark would be a suitable fit for it. The amount that Hallmark pays for a card is as follows: For each successful application, Hallmark pays artists and authors a fixed fee of $100. However, you’ll get an extra $50 in royalties if your card sells more than 25,000 copies. Which holiday sees the highest sales of greeting cards? With an estimated 1.6 billion Christmas cards sold annually, Christmas is the holiday where greeting cards are most frequently purchased. Valentine’s Day comes in second with 145 million cards sold, according to estimates.
In summary, marketing your greeting card company involves innovation, tenacity, and a willingness to try new ideas. Start by deciding on your niche, coming up with original designs, and asking your target market for comments. Once your designs are complete, start promoting your cards on social media, by word-of-mouth, and by appearing at neighborhood events. Finally, think about sending your cards to organizations like Hallmark if you’re serious about breaking into the greeting card business.
Over 1.6 billion cards are bought annually, and the Greeting Card Association estimates that the greeting card industry is worth $7.5 billion in the United States alone.