A common method of expressing feelings and sending messages to family, friends, and acquaintances is through greeting cards. Greeting cards are a ubiquitous component in many homes, being used for birthdays, holidays, and special occasions. But how much money does the typical person spend on cards?
The average consumer buys 6.5 greeting cards annually, according to the Greeting Card Association. This includes greeting cards for all holidays, anniversaries, and birthdays. A greeting card typically costs $4.50, which translates to an annual spending on cards of about $29.25 for the average person.
Hallmark is one of the most well-known and widely-used companies when it comes to greeting card costs. A Hallmark card typically costs between $3.99 and $9.99, though prices might vary based on the occasion and design. However, Hallmark also offers less expensive options, such as their Value Cards brand, which sells cards for as little as $0.99.
With a market share of almost 50%, Hallmark is also the biggest greeting card business worldwide. American Greetings, Papyrus, and Carlton Cards are a few further well-known names in the greeting card business.
With an estimated worth of $7.5 billion in only the United States, the greeting card market is a multi-billion dollar industry. The market for greeting cards has remained mostly stable despite the rise of digital communication because many individuals still choose to convey their feelings with physical cards.
There is undoubtedly money to be made if you want to sell postcards. Postcards are still a common means to express messages and share experiences with others, even though they are not often used for special events like greeting cards. The secret to selling postcards for a profit is to identify a specialized market and provide distinctive designs that appeal to that market.
In conclusion, the most well-known and well-liked brand of greeting cards is Hallmark, with the typical consumer spending about $29.25 annually on them. Despite the rise of digital communication, the multi-billion dollar greeting card market has remained largely constant. Additionally, if you’re interested in selling postcards, there is definitely room for profit if you can identify a niche market and provide distinctive designs.
It’s probable that some people purchase older objects, particularly if they are collectors or have a penchant for antiques. The typical person does not typically purchase used greeting cards, though. For special occasions, most individuals like to purchase brand-new cards.