FedEx is a large international courier and logistics business that serves millions of customers all over the world. With a distinctive purple and orange emblem that has become a standard in the transportation business, the company is easily identifiable. But who created the recognizable FedEx trademark and what is the background to it?
Graphic artist Lindon Leader created the FedEx logo while employed by the business in the 1990s. Leader claims that because FedEx has previously made multiple unsuccessful branding initiatives, the design process was difficult. However, Leader’s design, which featured concealed symbolism and negative space, was a big success and has remained the same for more than 20 years.
What does FedEx actually stand for? Actually, the word “FedEx” is a contraction of the business’s original name, Federal Express. Since then, the business has expanded to offer a variety of services in addition to quick delivery, but the name has not changed.
The color combination of purple and orange was chosen for its aggressiveness and vitality. The hues, according to Leader, were meant to imply quickness, dependability, and modernity. Additionally, the purple and orange stand out from the branding of other shipping businesses, which frequently uses blue or red logos.
Moving on to more relevant queries, many individuals are curious about logos’ potential hidden meanings. One such instance is the Wendy’s emblem, which allegedly has a secret message in the mascot’s collar. Legend has it that the word “mom” is tucked away in Wendy’s collar ruffles as a tribute to founder Dave Thomas’ affection for his own mother.
The wave of the lettering in the Coca-Cola logo is supposed to contain a concealed message in a similar manner. While some contend that the wave forms the word “Coke” in flowing calligraphy, others contest this theory. Regardless, the Coca-Cola logo is among the most recognizable and iconic in the world and has hardly changed in the more than 100 years since it was first designed.
The FedEx branding is an example of the effectiveness of good design, to sum up. The well-known Lindon Leader emblem has come to represent the company’s quick, dependable service and has contributed to FedEx’s status as the market leader in shipping. The purple and orange FedEx emblem is a reliable sign, whether you’re sending a box across the street or around the world.