The Importance of Mascots in Branding and Marketing

What is mascot used for? A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. Read more … Read more

Naming a Brand Mascot: Tips and Tricks

How do you name a brand mascot? How to Come Up With a Mascot Name That Perfectly Represents Your Organization Why is a mascot name important? Some tips for choosing your mascot’s name. #1 – Keep it simple. #2 – Take inspiration from your character design. #3 – Make use of alliteration. #4 – Run … Read more