Choosing to name your LLC after yourself is a matter of preference and depends on your objectives. Naming your LLC after yourself can be a smart move if you want to develop your own brand or position yourself as the face of your company. A more imaginative or descriptive name can be preferable, though, if you intend to grow your company in the future or establish a distinct brand from yourself. Additionally, a name that is unrelated to you personally may be more appealing to potential purchasers if you intend to sell your business at some point.
The demands and objectives of your company will determine whether you should form an LLC or a single proprietorship. The simplest and least expensive business form to set up is a sole proprietorship, but it provides minimal protection from personal liability. An LLC, on the other hand, offers its owners limited liability protection, ensuring that their private assets are kept apart from the company’s assets and are therefore safe in the event of a lawsuit or other legal action.
An LLC also has the benefit of being a more adaptable corporate form than a sole proprietorship. Multiple owners, referred to as members, are permitted in LLCs, and the entity can elect to be taxed as a partnership, a S corporation, or a C corporation. Due to its adaptability, LLCs can take advantage of tax advantages and adjust to shifting business demands.
In conclusion, Amazon is a corporation, and your personal preferences and professional objectives will determine whether or not you name your LLC after yourself. Consider your personal liability protection needs and the flexibility needed for your business structure when deciding between an LLC and a sole proprietorship.