A logo is a distinctive image or design that stands in for a product or business. It represents the brand’s beliefs, purpose, and identity visually and acts as its face. There are various varieties of logos, each with special characteristics and advantages. The seven different sorts of logos—logotype or wordmark, emblem, pictorial mark, abstract mark, mascot, combination mark, and lettermark—will be discussed in this article. Wordmark or logotype
A logo that uses the brand or company name in a distinctive typeface, style, or color is known as a logotype or wordmark. Startups and small businesses frequently use it because it is a straightforward yet powerful approach to represent a brand or organization. Coca-Cola, Google, and FedEx are a few examples of logos that make use of logotype. An emblem is used. A logo symbolizes a brand or business with a distinctive design that mixes text and imagery. Universities, sports teams, and governmental organizations frequently employ it. Starbucks, Harley Davidson, and BMW are a few examples of logos that use emblem. Picturesque Mark
A pictorial mark is a type of logo that comprises of a special icon or symbol that stands in for a product or service. It is a quick and easy method for developing a distinctive logo that stands out from the competitors. Nike, Apple, and Twitter are just a few examples of logos that make use of pictorial marks. Mark the abstract with a
A logo that features a distinctive form or shape to represent a company or brand is known as an abstract mark. Businesses in the technology and creative industries use it frequently. Pepsi, Adidas, and Shell are a few examples of logos that make use of abstract marks. Mascot
A mascot logo is a logo that features a special character or object that stands in for a product or business. Children’s products, food companies, and sports teams frequently use it. Mascot-based logos include those for KFC, Mr. Clean, and Pillsbury. Combination mark
A combination mark is a logo that combines words and images in a certain way to produce a symbol that stands in for a company or brand. Companies who wish to design a distinctive and memorable logo that stands out from the competition frequently utilize it. Burger King, Mastercard, and Lacoste are a few examples of logos that make use of combination marks. Lettermark
A lettermark is a type of logo that comprises of a brand’s or company’s initials or abbreviation in a distinctive typeface, style, or color. It is a straightforward but powerful approach to represent a brand or business, and big businesses and well-known brands frequently utilize it. Examples of lettermark-based logos include those for IBM, CNN, and HP.
In conclusion, there are various logo types, each with special attributes and advantages. Choosing the correct kind of logo will assist you in developing a memorable brand identity that distinguishes you from the competition, whether you are a startup, small business, or major corporation. You can choose the style of logo that is best for your brand or business by being aware of the many logo types and how they are used.