Nokia was once without a doubt the leader of the mobile phone sector. The Finnish corporation, however, was caught off guard by the growth of cellphones and was unable to adequately react. After Nokia’s mobile phone division was acquired by Microsoft in 2014, the once-impressive brand appeared to be relegated to the annals of history. But is Nokia poised to make a comeback?
It’s worth looking at another once-dominant mobile phone manufacturer that has fallen from grace before we investigate that query: BlackBerry. Similar to Nokia, BlackBerry lost market share as a result of its inability to keep up with the development of smartphones. BlackBerry failed to provide appealing hardware to compete with the likes of Apple and Samsung and its proprietary operating system was no match for platforms like iOS and Android. When the business decided to convert to Android, it was already too late and BlackBerry’s market share had nearly completely disappeared.
What about Nokia, though? Many believed that Nokia’s takeover by Microsoft would spell its demise, yet since that time, the corporation has been quietly reviving itself. In 2016, Nokia said that it has licensed its name to a brand-new business called HMD Global, which will create Android-powered Nokia-branded phones. These phones have gotten positive reviews, and Nokia has already begun to gain back some market share in some areas.
So, does Nokia still produce phones? Yes, and the business is doing so in a way that capitalizes on its advantages. Nokia is providing inexpensive, dependable phones with outstanding build quality and extended battery life rather than attempting to compete with Apple and Samsung on their own terms. These phones might not have all the bells and whistles of the most recent flagship models, but they are incredibly affordable and target a niche that Apple and Samsung, for example, have mostly ignored.
Of course, Nokia still has a ways to go before it can once again be considered a big force in the smartphone market. However, the business’s recent development is unquestionably encouraging. Nokia has demonstrated its ability to adjust to shifting market conditions and that it still has a devoted following of customers who are eager to test out its phones. It’s possible that Nokia will make a comeback in the upcoming years if the company can maintain this momentum.
The price of a BlackBerry in 2007 varies based on the model and the carrier, is the response to the question. The retail cost of the BlackBerry Curve 8310, which was introduced in 2007, was close to $450. It is conceivable that BlackBerry’s exorbitant prices contributed to its decline because it was far more expensive than many other phones available at the time.
In conclusion, even though Nokia might never again reach the heights of its heyday, the company is showing signals that it is headed in the right direction. Nokia made a wise choice to concentrate on producing high-quality, dependable, and reasonably priced smartphones. This might help the company carve out a position in the smartphone market. Nokia’s ability to actually make a comeback will only become clear with time, but the indicators are encouraging.