Why You Shouldn’t Name a Business After Yourself?

Why you shouldn’t name a business after yourself?
“”The biggest con of naming a business after yourself is that people expect you to be involved,”” says Grant Stanley, CEO of Bric in Omaha, Nebraska. “”Customers expect to have access to you, and employees expect you to be heavily involved in the production process. This can limit your growth.””
Read more on www.nfib.com

At first glance, naming a company after oneself sounds like a brilliant idea. After all, you are the one working extremely hard because it is your business. Nevertheless, there are a number of reasons why you should reconsider naming your company after yourself.

First off, naming your company after oneself may restrict the development of your brand. Using your name as your brand name might not be the ideal choice if you intend to grow your business in the future. Separating your personal brand from your company brand might be difficult, which may limit the possible consumer base you can reach.

Second, if you name your company after yourself, it could be challenging to sell or transfer control. The name associated with your company may deter potential purchasers if you intend to sell it in the future. Giving your company to a relative with a different name can be difficult as well.

Thirdly, choosing a name that is similar to your own may restrict your capacity to shift course or pivot. If your company name is connected to your name, it may be challenging to change your brand identification if you decide to enter a new market or provide a different type of service. This may make it more difficult for you to remain competitive in a market that is changing quickly. Can you give your own name to an LLC?

You may give your LLC a name that is your own. It is not always suggested, though. Naming your LLC after yourself can cause the same problems as naming your company after yourself. When naming your company, should you?

You should take into account a number of variables while naming your company. First and foremost, your company name ought to be simple to recall and pronounce. Additionally, it should be distinct and difficult to confuse with other brands. Your company name should also convey the goals and objectives of your brand. Last but not least, think about your company’s long-term objectives and whether the name you select will support them. Should I Change the Name of My LLC to Mine?

Although you can give your LLC your name, it is not often advised. As was previously mentioned, naming your company after oneself may restrict the potential growth of your brand and make it more difficult to sell or transfer control of the company. Can I name my company after myself?

Yes, you are allowed to name your company after yourself. Nevertheless, it is crucial to take into account the long-term effects of having your name as your brand name. Choosing a name that expresses your brand’s beliefs and mission while also fitting your long-term objectives may be more advantageous.

FAQ
Should I use my personal name for my business?

According to the article, it is not advised to use your legal name as your company name. Because it might be challenging to distinguish yourself from the company and forge a unique brand identity, using your own name can restrict the growth and scalability of your brand. Furthermore, if your company is closely associated with your name, it may be difficult to sell it in the future if you decide to do so. Thus, it is frequently preferable to select a distinctive and memorable name for your company that can stand alone and be connected to your brand’s beliefs and products.

Leave a Comment