Due to claims that it used deceptive marketing tactics and contained fake substances, LaCroix sparkling water was recalled in 2018. Sales dropped and market share was lost as a result of the company being the target of multiple lawsuits and customer complaints. What precisely happened, then?
It all began when a lawsuit was filed against National Beverage Corporation, the maker of LaCroix, alleging the usage of artificial substances, such as linalool, a pesticide for cockroaches. The business refuted the claims, saying that all of the components used to make its beverages are natural and free of artificial sweeteners, colors, and preservatives.
The debate continued after that, though. LaCroix was reportedly found to contain trace levels of synthetic chemicals, contrary to the company’s claims that it only uses natural ingredients, according to an investigation by Consumer Reports. LaCroix was recalled in 2018, affecting more than 30 million cans of the beverage as a result.
Pellegrino and Perrier are two of the most well-known brands of mineral water. Both are renowned for their energizing flavors and fizz. There are some distinctions between the two, though. Pellegrino has a more nuanced flavor because it contains more minerals. Contrarily, Perrier tastes fresher and has more carbonation. It all boils down to personal taste.
Sparkling water company Bubly is well-known for its whimsical and eye-catching packaging. Advertising for the beverage claims that it is all-natural and free of artificial sweeteners. It is sweetened instead using cane sugar in moderation and natural tastes. This gives the beverage a mild, clean flavor that is ideal for people who wish to enjoy a bubbly beverage without adding extra calories.
Natural or synthetic substances called flavor essences are used to flavor meals and beverages. They are created by removing the tastes and vital oils from fruits, herbs, and spices. In the food and beverage sector, flavor essences are frequently employed to generate a variety of flavors, from fruity to savory.
In Wisconsin in 1980, the American sparkling water brand LaCroix made its debut. Despite having a name that sounds French, LaCroix is not connected to any French organizations or businesses. It was decided to go with the name because it was thought to sound posh and classy.