With its distinctive combination of high-intensity interval training and heart rate monitoring, Orangetheory has emerged as one of the most popular fitness trends in recent years. However, if you’ve ever visited an Orangetheory studio, you might have noticed something peculiar: the lighting is dim, if not downright dark. Why is Orangetheory so dark, then?
The science behind the workout holds the key to the solution. The objective of Orangetheory is to push your body to its absolute limits in order to enter the “orange zone,” which is a heart rate range between 84% and 91% of your maximal heart rate. You will burn the most calories and increase your endurance in this zone.
Orangetheory uses heart rate monitors that show your heart rate in real time on a screen to assist you in getting there. The studio’s dark lighting is designed to minimize outside distractions and promote concentration on your workout and heart rate. Orangetheory offers a more immersive setting that enables you to shut out outside distractions and stay in the zone by keeping the lighting dim.
Orangetheory incorporates music into its workouts in addition to heart rate monitoring and dim lighting. Slower songs are played during warm-ups and cool-downs while faster, more energetic songs are played throughout the main workout to match the intensity of the workout. Heart rate monitoring, dim lighting, and music combine to produce a distinctive and effective workout that is both difficult and interesting.
There are numerous opportunities if you want to start a fitness business like Orangetheory. One of the most well-known franchises in the world, 7-Eleven has more than 70,000 locations in 17 countries. The typical 7-Eleven franchisee earns roughly $100,000 annually, according to Forbes. Depending on the location and size of the shop, a 7-Eleven franchise can cost anywhere between $30,000 and $1.5 million.
Another well-known chain that offers great fried chicken is Popeyes. A Popeyes franchise can be purchased for between $235,000 and $454,000, plus a $50,000 initial franchise fee. An annual revenue of $1.5 million is typical for a Popeyes franchise.
Be prepared to make a substantial financial commitment if owning a KFC franchise is something you’re interested in. KFC franchises require an upfront investment of between $1.3 million and $2.5 million, plus a $45,000 franchise fee. An average KFC franchise generates $1.2 million in annual income.
Last but not least, the procedure for obtaining a Taco Bell franchise is comparable to that of other franchises. The initial investment for a Taco Bell franchise ranges from $525,100 to $2.6 million, so you’ll need a sizeable sum of money. An annual Taco Bell franchise revenue of $1.5 million is typical.
Finally, Orangetheory’s dim lighting is an intentional choice to create an immersive exercise setting that aids in helping you concentrate on your heart rate and your workout. There are various possibilities if you’re interested in owning a franchise, but be ready to make a sizable upfront investment.