Google Analytics is an effective tool that enables website owners to monitor traffic, user behavior, and other crucial metrics for their websites. However, a frequent query is as to why Google provides this service without charge. Given that Google is a for-profit organization, why would it give free such a useful resource? The data hold the solution.
Google offers a variety of tools to help website owners enhance their online presence, Google Analytics being just one of them. Google is able to gather a ton of information about how people use the internet by making it available for free. Google values this information because it enables them to enhance their search engine algorithms, provide more precisely targeted adverts, and learn about online user behavior.
Google is therefore gaining money from the insights they derive from the data it supplies, even if they may not be making money directly via Google Analytics. This is the reason Google continues to make such a big deal out of people using their analytics tool, which they continue to make available for free.
Let’s now discuss using Google Analytics in PHP. Create a tracking code and register for a Google Analytics account first. Once you have your tracking code, you can insert it by putting it in the header of your website’s HTML code on your PHP-based website. By doing this, Google would be able to monitor every website visitors.
Although a little more challenging, adding a Facebook pixel to cPanel is still achievable. To begin, you must generate a pixel code and register for a Facebook Ads account. You must then log into your cPanel account and locate the “File Manager” area. From there, go to the root directory of your website and paste the pixel code into the HTML code for the header. As a result, Facebook will be able to track users who visit your website and serve them relevant adverts in the future.
Finally, simply log into your Google Analytics account and go to the “Admin” area to enable Google Analytics. From there, you can make a new account and enter the URL of your website. The tracking code will then be provided for you to add to your website, which you can accomplish by following the steps indicated above.
You only need to put the Google Analytics code once to the header of your website’s HTML code, which is a crucial point to remember. There is no need to add the code to every page because Google will be able to track every page on your website as a result.
In summary, Google Analytics is a great tool for website owners, and the fact that it’s free shows how effective data can be. You can learn a lot about user behavior and site traffic by integrating Google Analytics with PHP and cPanel, and you can utilize that knowledge to enhance your online presence.
The instructions below can help you locate your Google Analytics code in 2021: 1. Open your Google Analytics account and log in. 2. Select the Admin button in the lower left-hand corner of the page. 3. Pick the view, property, and account for which you want the tracking code. In the Property column, select Tracking Info by clicking on it.
Step 5: Select Tracking Code. The tracking code that appears in the box marked “Global Site Tag (gtag.js)” or “Google Analytics 4 (gtag.js)” should be copied.
Once you’ve copied the tracking code, you can either manually add it to your website by pasting it into the header area of the HTML code, or you may use a plugin or extension to add it for you.
Because it gives you useful information about your website’s performance, including the amount of visitors, their behavior, the pages they view, and how long they stay on your site, Google Analytics is crucial for your website. You may utilize this information to better your website’s user experience and optimize it for more visitors, interactions, and sales. Furthermore, Google Analytics is a tool that is available to website owners of all sizes because it is free.