Why Brands Need a Mascot and How to Create a Logo for Your Business for Free

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Why brands need a mascot?
The main purpose of a mascot is to build and strengthen brand identity. With a visual associated with your brand, people are more likely to give your business a spot in their mind map. With this, you get to have top-of-the-mind recall and awareness, which will inevitably drive sales.
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Brands have been using mascots to provide their customers a memorable and sympathetic image for decades. Mascots, like Tony the Tiger and the Geico Gecko, have become a mainstay of branding and advertising. Why, then, do businesses need mascots?

A mascot may, first and foremost, aid a business in standing out in a congested marketplace. A brand may find it challenging to stand out in the sea of products and services available today. A well-made mascot can offer a distinctive visual representation that distinguishes a business. A mascot can also aid in forging an emotional bond between a brand and its clients. Brands may encourage loyalty and a sense of community among their followers by developing a persona that customers can identify with.

So, which animals are symbolic of business? There are a number of animals that have come to represent various fields or traits. For instance, a bull, which stands for tenacity and strength, is frequently related to the stock market. A lion is frequently used as a symbol of strength and bravery. In contrast, a rabbit might stand for quickness and dexterity, making it a popular choice for sports brands. It’s crucial to think about the traits you want to portray when selecting an animal to represent your company.

Kellogg’s Frosted Flakes is one company with a tiger logo. Since 1952, Tony the Tiger has served as the company’s mascot, and his tagline is “They’re Grrreat!” The tiger is a symbol of power and vigor, which fits with the brand’s promise to serve up a breakfast that will give you the vigor to face the day ahead.

The panda is another common animal mascot. A panda is used as the World Wildlife Fund’s logo to signify the organization’s goal of preserving endangered animals. The panda is a stunning, instantly recognizable image thanks to its black and white colors.

There are various internet tools that may be used to create a logo for your company for free. Canva is one choice; it provides a selection of templates and design components that may be altered to match your brand’s aesthetic. Another choice is LogoMakr, which offers drag-and-drop design tools that let you build a logo from scratch. It’s crucial to keep in mind that your logo should be straightforward, distinctive, and representative of the goals and values of your company.

To sum up, a mascot may be a strong tool for brands wanting to develop an enduring and approachable image for their clients. You may establish a visual depiction of your business that distinguishes you from the competition by picking an animal that embodies the traits you wish to project. Several internet tools are available to get you started if you want to design a logo for your company for free.

FAQ
What is a brand mascot called?

A brand mascot may also be referred to as a brand ambassador, brand persona, or brand character.

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