One of the biggest coffee shop companies in the world, Starbucks serves its distinctive coffee blends to millions of consumers every day. Do you ever wonder where the coffee beans come from, though? Latin America, Asia-Pacific, and Africa are just a few of the places that Starbucks sources its coffee beans from. The business employs a group of professionals that search the world for the best coffee beans and establish connections with the farmers who cultivate them.
Starbucks offers a program for purchasing coffee called C.A.F.E. Practices (Coffee and Farmer Equity), which establishes guidelines for morally and sustainably acquiring coffee. Through this program, they make sure that the coffee beans they buy are produced in a way that is both socially and environmentally responsible. Additionally, Starbucks works closely with coffee farmers to give them the tools they need to advance their practices and boost yields.
Lavazza coffee is not Fairtrade, so the answer to the question is no. Lavazza does not have a Fairtrade certification, despite having its own sustainability program called Terra! that focuses on enhancing the lives of coffee producers. With fairtrade certification, farmers are guaranteed fair prices for their produce as well as safe and ethical working conditions.
It should come as no surprise that Starbucks sells the most coffee in the US. Starbucks had a market share of 40.1% of the US coffeehouse market in 2020, according to Statista. The corporation serves millions of people every day and operates over 32,000 locations globally.
Last but not least, the issue of why Fairtrade chocolate is unfair is a complicated one. There are complaints that the system is not perfect, despite the fact that Fairtrade accreditation guarantees that cocoa farmers earn fair prices for their harvests and work in safe and fair circumstances. Some contend that the Fairtrade label is not a guarantee that farmers will be helped out of poverty or given access to better prospects. Furthermore, others contend that the price premiums provided for Fairtrade goods are insufficient to significantly improve the lives of farmers.
Finally, Starbucks has a mechanism in place to assure ethical and sustainable coffee sourcing. Starbucks sources its coffee beans from many parts of the world. The majority of coffee sold in the US is sold by Starbucks, and Lavazza coffee is not Fairtrade certified. Tim Adams’ identity is still a mystery, and the usefulness of the Fairtrade certification is a contentious topic of continuous discussion.