The 1961 New York City-based Häagen-Dazs company offers a wide range of flavors, from the traditional vanilla and chocolate to more unusual selections like green tea and dulce de leche. The company has managed to hold onto its position as the best-selling ice cream brand in the US because to its reputation for using premium ingredients and a creamy texture.
The Vermont-based company Ben & Jerry’s, which was established in 1978, is renowned for its imaginative and distinctive flavor combinations as well as its dedication to social and environmental causes. The company enjoys a devoted fanbase and is still a leading player in the ice cream business. Breyers is a well-known ice cream brand in the US. It was established in Philadelphia in 1866. The company is renowned for its use of premium ingredients and its commitment to employing traditional and straightforward flavors like vanilla and chocolate.
Studies have indicated that women are more likely than males to buy ice cream when it comes to who makes the most ice cream purchases. Additionally, people between the ages of 18 and 34 are the age group that purchases the most ice cream. This generation is a significant demographic for ice cream businesses since they are more willing to experiment with new and unusual flavors.
It should come as no surprise that the summer season is the busiest for ice cream businesses when it comes to ice cream sales. However, the winter holidays, when people are looking for sweet delicacies to enjoy with their family, also witness a rise in sales at many ice cream businesses.
It’s critical to be cordial and pleasant while interacting with customers at an ice cream shop. Greeting consumers with a simple “hello” or “welcome to our shop” can go a long way toward making them feel valued and appreciated. Additionally, it’s critical to provide samples and guide consumers who are unclear what to choose through the menu.
In conclusion, women and the 18-34 age range are the main consumers of the top-selling ice cream brands in the US, which include Häagen-Dazs, Ben & Jerry’s, and Breyers. Although ice cream is most often consumed during the summer, sales also rise during the winter holidays. Being welcoming and helpful when greeting customers at an ice cream business can make a world of difference in their whole experience.
It is difficult to say with certainty if the ice cream market is expanding in the absence of more data. However, the International Dairy Foods Association estimates that the US ice cream market generates yearly sales of more than $8 billion. Additionally, a study by ResearchAndMarkets.com indicates that between 2020 and 2025, the worldwide ice cream market is anticipated to expand at a compound yearly growth rate of 4.9%. These numbers imply that, if not rising, the ice cream market is at least stable.