In light of this, the question of why Hallmark is discontinuing ecards emerges. The answer is straightforward: Hallmark is not discontinuing ecards. They actually have a strong internet presence and provide a huge selection of ecards for different occasions. They did, however, recently stop offering their ecard subscription service, which would have left some people wondering about their position on ecards.
Despite the expansion of digital communication, greeting cards are still made by individuals. In actuality, the greeting card market is still booming, bringing in billions of dollars annually. Many people still respect the sentimental significance of getting actual cards and prefer the tactile sensation of doing so.
However, not all cards are purchased; many go unsold. In this situation, the cards are frequently destroyed or returned to the manufacturer. Striking a balance between creating enough cards to meet demand and avoiding excess inventory is crucial for producers.
The solution is a little more tricky when it comes to selling greeting cards on eBay. Although some vendors may be successful in selling old or rare cards, the market is not very profitable. A additional factor lowering physical cards’ resale value is the fall in demand for them brought on by the growth of digital communication.
In conclusion, Hallmark is the card business that currently controls a substantial portion of the greeting card market. People still create and treasure physical greeting cards despite the popularity of ecards and digital communication. While some sellers find success selling greeting cards on eBay, it is not a particularly successful business. Unsold cards are frequently returned or destroyed.