Who Owns Priceline? A Comprehensive Look

What company owns Priceline?
Booking Holdings Inc. is the parent company of sites including Priceline, Booking, Agoda, Kayak, OpenTable, and RentalCars.
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The well-known online travel agency Priceline lets customers reserve hotels, hire cars, and flights. The “Name Your Own Price” option, which enables users to place bids on travel lodgings and maybe save money, is well-known. Who is the owner of Priceline, though, is still a mystery.

Scott Case and Jay S. Walker launched Priceline in 1997. Initially known as Priceline.com, the business quickly gained popularity as a resource for customers looking for inexpensive travel options. The Priceline Group became the name of the business in 2004.

Currently, Booking Holdings Inc., a world leader in online travel and related services, owns The Priceline Group as a subsidiary. Prior to changing its name in 2018, Booking Holdings Inc. was known as Priceline Group Inc. The business has operations in more than 220 nations and territories worldwide and has its headquarters in Norwalk, Connecticut.

One intriguing detail about the ownership of Priceline is that Paul English, one of its co-founders, later founded another prosperous travel agency named Lola. With the support of a group of travel professionals, users of the Lola travel app may plan and book their vacations. The American Express Company purchased Lola in 2018.

Regarding the drummer for Willie Nelson, it has nothing to do with Priceline’s ownership. For those who are interested, Paul English—the same Paul English who co-founded Priceline—was Willie Nelson’s longtime drummer.

Now let’s talk about creating a Paul English. Paul English was known for his entrepreneurial zeal and his ability to spot possibilities in the industry. While it’s impossible to construct an identical clone of a person, we may look at some of the attributes that made English successful. He also took chances and was unafraid to attempt new things. Last but not least, English was a born leader who had the capacity to uplift and motivate those around him. You can embrace some of the success factors that made Paul English successful by emulating these features.

Finally, let’s examine Kayak’s value, another well-known online travel agency. In 2012, Booking Holdings Inc. paid $1.8 billion to acquire Kayak. The expected value of Kayak in 2021 is $3 billion.

In conclusion, despite a few ownership changes throughout the years, Priceline is today a Booking Holdings Inc. subsidiary. Even though Paul English, the co-founder of the business, has gone on to new endeavors, Priceline and other businesses he helped start have succeeded because of him.