The vice president (VP) of sales is often the position above a sales director. This position is in charge of managing the whole sales division and creating and implementing sales strategies that support the objectives of the business. The vice president of sales should be an accomplished salesperson with strong leadership and communication abilities. To make sure that the sales team is collaborating effectively with the rest of the business, they also interact closely with other divisions like marketing and finance. Which sales position reaches the highest level?
The chief revenue officer (CRO) has the top position in sales. The whole company’s revenue-generating process, including sales, marketing, and customer success, falls under the purview of this position. By executing revenue plans that are in line with the overarching business objectives, the CRO makes sure the organization is expanding and scaling effectively. They also collaborate closely with key C-level executives, including the CEO and CFO, to make sure the business is on track to fulfill revenue goals and continue to be profitable.
A commercial director is in charge of managing a company’s commercial activities, such as sales, marketing, and business development. This position is essential to making sure the business is making money and growing its clientele. The company’s overall goals, such as growing market share or entering new markets, are aligned with the commercial director’s development and implementation of commercial strategy. In order to make sure that the commercial goals are realistic and long-lasting, they also collaborate closely with other departments like finance and operations.
Despite the fact that holding the position of director is an important accomplishment, there are higher positions in the business structure. The company’s sales division and revenue-generating process are respectively managed by the VP of sales and CRO. The company’s commercial operations, including sales and marketing, are also under the control of the commercial director. Extensive experience, outstanding communication abilities, and strategic thinking are necessary for each of these professions. For career planning and growth, it is essential to understand the organizational hierarchy and the responsibilities of various jobs.