A well-known fitness company with tremendous growth over the years is CrossFit. In order to increase strength, agility, and general health, it is a form of high-intensity workout program that incorporates many exercises. In the year 2000, Greg Glassman and Lauren Jenai established the business. Glassman, however, resigned from his position as CEO in June 2020 as a result of contentious comments he made on social media over the murder of George Floyd. The new CEO of CrossFit is Eric Roza, a former owner of a CrossFit affiliate.
The fact that CrossFit uses an affiliate model rather than a franchise model is one of its distinguishing characteristics. This indicates that anyone who want to start a CrossFit gym don’t need to pay franchise costs. They must, however, abide by a number of rules and requirements established by CrossFit, including as utilizing the CrossFit brand and logo and adhering to specific workout regimens.
Depending on their level of expertise, their credentials, and their location, CrossFit teachers can make a range of wages. The average yearly pay for a CrossFit instructor in the United States, according to Glassdoor, is roughly $42,000. However, depending on the amount of clients, the kind of gym, and the instructor’s level of experience, this can range from $25,000 to $80,000 or more.
Yes, the name and logo of CrossFit are registered trademarks, making them legally protected. This stops unauthorized individuals from utilizing the CrossFit name or emblem. However, as was already noted, anyone can start a CrossFit gym as an affiliate as long as they adhere to a set of rules and requirements.
Owners of CrossFit affiliates can make a range of salaries depending on the size, popularity, and location of their gym, among other things. Approximately $225,000 was the average annual revenue for a CrossFit gym in 2019, according to a Box Pro Magazine poll. However, depending on a number of variables, this can range from $50,000 to over $1 million.
After Greg Glassman’s retirement from his position as CEO of CrossFit in June 2020, Eric Roza became CEO of the company. CrossFit runs on an affiliate basis rather than a franchise one, and depending on their location and level of experience, CrossFit teachers can make a variety of compensation. CrossFit is a trademark that has been registered, and affiliate owners can make a variety of money depending on various criteria.