In 2013, the public relations (PR) software startup Prowly was established. Its headquarters are in Warsaw, Poland, but it has now expanded its reach to include the United States. Prowly provides a selection of PR tools to assist companies and organizations in better managing their PR initiatives.
Joanna Drabent, Sebastian Przyborowski, and Rafa Salak formed Prowly, which has its headquarters in Warsaw, Poland. Since then, the business has expanded to employ more than 60 employees and has a presence in San Francisco as well as other countries across the world.
The capability of Prowly’s PR software to assist companies and organizations in effectively disseminating press releases is one of its primary advantages. Companies use press releases as a sort of communication to let the media and other interested parties know about noteworthy events or advances inside their company. Press releases can be a useful tool for gaining media attention and raising brand awareness, but they must be sent to the appropriate audiences in order to work.
Sending press releases to journalists, editors, bloggers, and other members of the media is referred to as PR submission, sometimes known as press release distribution. Many companies and organizations use PR software like Prowly to assist them handle this process more efficiently because it may be a time-consuming and difficult undertaking.
Businesses and organizations need to decide which individuals to send press releases to before sending them. The media who are likely to be interested in their news can include journalists who cover their industry or specialty, editors who work for pertinent publications, bloggers who have a sizable following among their target audience, and other media professionals.
Global PR firm Ketchum has worked with a number of well-known clients, such as Samsung, Pfizer, and IBM. Media relations, crisis management, social media management, and other services are provided by the agency. Clients of Ketchum come from a variety of sectors, including consumer goods, healthcare, and technology. The organization maintains offices in more than 70 nations, including the US, Europe, and Asia.