With over 200,000 vehicles, the United States Postal Service (USPS) has one of the largest fleets in the nation and delivers mail and parcels to millions of homes and businesses each day. The USPS truck is arguably the most famous and iconic of these cars. But what additional characteristics of the USPS truck’s design and what color is it?
The Grumman LLV (Long Life Vehicle), popularly known as the USPS truck, is primarily white in color with a blue stripe going down the middle and a red tail light on top. The white hue is useful because it reflects heat and sunshine, making it simpler to work in warm and sunny environments. The USPS logo and branding, which includes a stylized eagle holding a letter in its beak, is represented by the blue stripe, on the other hand. The letter is designed to stand in for the value of communication and connection, while the eagle represents the USPS’s dedication to delivering mail and packages across the nation. Speaking of the USPS emblem, it is prominently shown on the blue stripe on the side of the USPS vehicle. The Chermayeff & Geismar graphic design company redesigned the USPS logo, which was first used in 1993. The wording in the logo is written in a sans-serif font and incorporates a stylized rendition of the eagle motif. The fundamental components of the logo haven’t changed much throughout the years despite several adjustments and revisions.
Additionally, the USPS truck uses particular fonts for its branding and labeling. Frutiger is a sans-serif font created in 1976 by Adrian Frutiger that is used for “Priority Mail” and “Express Mail.” The font is renowned for being readable and adaptable, making a wide range of uses possible. Frutiger’s use on USPS vehicles and packaging aids in developing a dependable and identifiable brand image.
UPS vehicles are brown with yellow accents and branding, as opposed to the white and blue USPS trucks. In order to highlight the company’s dependability and longevity, James E. Casey, the founder of UPS, chose the color brown in the 1930s. The yellow accents and letters contrast with the brown and increase the visibility of the UPS emblem and brand.
The open doors on the sides of UPS trucks are an odd design element. This is a practical requirement rather than a design choice. In order to reach packages and parcels without repeatedly opening and closing the doors, UPS drivers routinely deliver to several locations on a single block. As a result, they often leave the doors open. The visible indication that there are parcels to deliver at that stop is also sent to vehicles by the open doors.
The USPS truck is primarily white with a blue stripe and a red tail light, and it is branded with the USPS emblem in a sans-serif font. In contrast, the brown UPS truck has open doors for convenience and yellow highlights and lettering. Both trucks are recognizable representations of their respective businesses and are crucial to the delivery of mail and packages across the nation.
Yes, because of their distinctive brown hue, UPS trucks are frequently called “brown trucks”. Although USPS trucks are normally white with blue and red accents, the article title particularly examines that hue.