One of the first companies that comes to mind when it comes to package delivery is UPS. Because of its dependable and effective service, the organization has become well-known. What about its color, though? What shade is UPS? Brown is the basic solution.
The distinctive brown color of UPS has grown to be identified with the company and its products. Since the company’s inception, it has used this color, which has now become a part of its brand. But why is the color brown so recognizable?
UPS did not choose the color brown on purpose. In actuality, it was more of a mishap. Pullman brown was a color that the Pullman Palace Car Company used that UPS adopted in the early years of the business. This hue was chosen since it required little maintenance and did not readily show dirt. The hue was not, however, formally incorporated into the UPS trademark until the 1930s.
It is darker than other colors of brown and has a deep, rich colour called pullman brown. It was picked by UPS because it was initially used on railroad carriages. It was decided on the color specifically because of how practical and resilient it is. It was designed to withstand normal use-related wear and tear, particularly in the transportation sector.
Another crucial component of the brand’s branding is the UPS logo. The corporate name is displayed in a large sans-serif typeface along with the letters UPS piled on top of one another. The background is white, while the lettering are brown. The brown color of the emblem has stayed unchanged despite numerous revisions over the years.
What do UPS colors actually mean? The color brown is intended to stand for dependability, stability, and trustworthiness. It is a hue that is frequently linked to resiliency, warmth, and the earth. These characteristics are crucial to the UPS brand because the organization is in charge of sending crucial shipments and papers to clients around the globe.
Last but not least, UPS is recognized for its recognizable brown color, which has contributed to its brand identity. The hue was selected for its usefulness and longevity and has come to stand for dependability, stability, and trustworthiness. The firm name is presented in a large, sans-serif typeface in the UPS logo, which also serves as a key component of the brand’s identity.
Especially in Europe, the color blue known as “postal blue” is often used to describe postal services. It is darker than sky blue but lighter than navy blue. It has nothing to do with UPS’s recognizable brown color.