French conquerors initially brought coffee to Vietnam in the late 19th century, but it wasn’t until the 1990s that the country’s coffee industry really took off. Vietnam now ranks second only to Brazil in terms of global coffee production. Vietnam is becoming a significant coffee superpower thanks to the country’s excellent geography and climate, as well as government assistance for coffee farming.
Trung Nguyen, which was established in 1996 and has since grown to be a significant player in the international coffee industry, is one of the most well-known Vietnamese coffee brands. Dang Le Nguyen Vu, the creator of the business, is credited with helping Vietnam’s coffee industry expand and is regarded as a pioneer in the country’s coffee culture.
But there have been issues with Vietnam’s coffee sector. In recent years, there have been worries regarding the use of child labor in the production of coffee as well as allegations of the use of dangerous chemicals on coffee crops. The Vietnamese government has however made action to solve these problems and enhance the working conditions for coffee farmers.
“El exigente,” or “the demanding one,” is one person who has made a big contribution to encouraging high-quality, environmentally friendly coffee manufacturing in Vietnam. Alejandro Cadena, a Colombian coffee expert who has been collaborating with Vietnamese coffee growers since 2014, is the owner of this name. The mission of Cadena is to assist Vietnamese coffee farmers in producing specialty coffee of the highest caliber that can compete on the world market. In conclusion, Vietnam is a significant coffee producer with a long history of steady industry expansion. The Vietnamese government and groups like Trung Nguyen and Alejandro Cadena’s initiative are working to address these challenges and encourage sustainable, high-quality coffee production in the country, despite worries over issues like child labor and pesticide use. And while Vietnam’s coffee sector is undoubtedly establishing itself on a worldwide scale, it may not have the same reputation as other coffee-producing nations like Brazil or Colombia.
Regarding the associated queries, “el exigente” is Alejandro Cadena, a coffee specialist from Colombia who works with Vietnamese coffee farmers. The term “Valdez” alludes to Juan Valdez, a fictitious character that has appeared in commercials selling Colombian coffee. There have been multiple real-life Juan Valdezs throughout the years, but Carlos Sanchez, who portrayed the role in commercials for more than 30 years, is the most well-known.