Using a Trading Name: What You Need to Know

Can I use any trading name?
Trading names. You can also trade using a different name to your registered name. This is known as a ‘business name’ or ‘trading name’. Trading names must not: be the same as an existing trade mark.

Your trading name should be one of your first priorities when beginning a firm. A trading name is the name by which your company is known to the public and operates. It’s crucial to pick a name that both truly describes your company and is simple for clients to recall. But picking any name you choose is not the only option. We shall examine the guidelines for using a trading name in this post and respond to some frequently asked questions. Do you file a trading name registration?

Generally speaking, registering a trading name is not necessary. There are a few exceptions, though. You must register your business name with the Australian Securities and Investments Commission (ASIC) if you are a sole proprietor and you use a name other than your own. This is referred to as business name registration. Using the ASIC website, you may complete this online. It’s crucial to understand that registering a company name does not grant you any kind of monopoly rights over the name. It merely implies that you have officially designated it as the name under which your company is run.

Can I modify my trading name in light of this? You may, in fact, alter your trading name whenever you like. You can update your name on the ASIC website if you have a registered business name. You can just start using a new name if you don’t already have a registered business name. But it’s crucial to check to make sure the new name isn’t already in use by another company and doesn’t violate any trademarks.

Can a trading name be sued?

If a trading name is discovered to be false or misleading, you may file a lawsuit. Businesses are not allowed to engage in actions that are likely to mislead or deceive customers under the Australian Consumer Law (ACL). This involves the use of a false or deceptive trading name. For instance, it may be considered misleading or fraudulent if a company employs a trading name that implies it is associated with another well-known brand.

What do a trade name and a personal name mean?

Your given name at birth or the name you have legally changed it to is your personal name. Contrarily, your company’s trade name is the name you use to conduct business. This name may not be the same as your given name. This is your trade name, for instance, if your name is John Smith and you own a company called “Smith’s Plumbing Services”.

Finally, selecting a trading name is a crucial choice when opening a business. Although registering a trading name is typically not necessary, it is crucial to make sure that the name is not fraudulent or misleading. When operating as a sole proprietor under a different name than your own, you are required to register that name with ASIC. You have the right to alter your trading name at any time, but you must first check to see if the new name is available and does not conflict with any trademarks. Last but not least, it’s critical to recognize the distinction between your trade name and personal name.

FAQ
One may also ask how do i register a trade name in ssm?

The actions below must be taken in order to register a trade name with SSM (Suruhanjaya Syarikat Malaysia): 1. Pick a distinct trade name that hasn’t been taken by another business. 2. To confirm that the chosen name is available, run a trade name search on the SSM website.

3. Fill out the registration form completely, including all pertinent information regarding the company’s name, address, line of business, and directors. 4. Use the SSM site to pay the registration fees online.

5. Fill out the registration form and submit it, then wait for SSM clearance.

You will be given a certificate of registration once your trade name is accepted, at which point you can start using it for commercial endeavors.

Also, how do i register my boutique name?

You must check with your local government’s office in charge of company registrations or the relevant authorities in your nation if you want to register the name of your boutique. Depending on your location, the registration procedure may be different, but generally speaking, you will have to give your contact information, business name, and other information about your boutique. A registration fee can also be required of you. Once your boutique name has been registered, you will have unique rights to utilize it in your business endeavors with legal protection.