A metric called Trust Flow assesses the value of backlinks to a particular website. It is predicated on the notion that reliable websites frequently link to other reliable websites. Therefore, a website’s Trust Flow will be high if it has a lot of high-quality backlinks from reliable sources.
The quantity of backlinks to a website is gauged by the metric known as “Citation Flow,” on the other hand. It is predicated on the notion that a website with many backlinks is probably popular and relevant. As a result, a website’s Citation Flow will be high if it has many backlinks from various sources.
Higher scores denote higher quality and authority. Both metrics are graded on a scale of 1 to 100. It’s crucial to keep in mind, though, that a high TF or CF score does not always equate to a good SERP (search engine results page) ranking.
Majestic SEO offers a Spam Score measure in addition to the TF and CF metrics. This statistic assesses the probability that a website is engaging in spamming techniques, such as purchasing links or utilizing link-building software.
You should concentrate on constructing relevant, high-quality backlinks from reliable sources in order to reduce your spam score. Steer clear of adopting black hat SEO strategies like keyword stuffing or cloaking. Additionally, keep an eye on your backlink profile frequently to spot and remove any spammy links that might be hurting the reputation of your website.
A metric called Domain Authority was created by Moz, another well-known SEO tool. It assesses a website’s authority and credibility, much like TF and CF. However, compared to Majestic SEO, Domain Authority employs a different algorithm.
Google does take into account the caliber and relevance of a website’s backlinks even though it does not employ domain authority as a ranking criterion. Therefore, raising your domain authority might indirectly raise the SERP rankings of your website.
Building high-quality, pertinent backlinks from reliable sites should be your major goal if you want to raise your page and domain authority. By producing educational and interesting blog articles, videos, and other content kinds, you may also enhance the material on your website.
Additionally, it’s critical to periodically check the stats of your website and make any necessary improvements. For instance, you should take action to find and remove any spammy links if you discover that your spam score is rising.
There are various factors that could be causing your Domain Authority to decline. A decline in the caliber or relevance of your backlinks is one typical explanation. If you’ve lately lost high-quality backlinks or have been using unethical link-building techniques, this may have happened to you.
A decline in the caliber of the content on your website could also be the cause of a decline in domain authority. Your website may not be obtaining as many high-quality backlinks as it once did if its content is out-of-date or useless. Building high-quality backlinks from reliable websites and consistently updating your website’s content should be your main priorities if you want to solve these problems. Additionally, you might want to think about employing an SEO specialist to assist you in identifying and resolving any problems that might be damaging the metrics on your website.
You can use a variety of tools, such as Ahrefs, Moz, SEMrush, or Majestic, to verify the trust score of your website. These tools’ in-house developed algorithms are used to determine website metrics like trust flow and citation flow. Just enter the URL of your website into the tool, and it will provide a report with your trust score and other pertinent indicators. Although these tools give a good indicator of how trustworthy your website is, keep in mind that they are not always correct and should only be used as a basic reference.