Understanding Fictitious Name Notices and How to Obtain a DBA in Santa Monica

What is a fictitious name notice?
Any name used for business that does not contain the owner’s legal name is known as a fictitious name or a “”””doing business as”””” name. You may also be required to publish a notice of intent to use the name in the local newspaper.

A “doing business as” (DBA) statement, also known as a fictitious name notification, may be required if you’re beginning a business in California. A legal document known as a “fictitious name notice” enables a company to function under a name other than the owner’s legal identity. This is frequently done in order to establish a brand identity or to run several enterprises as one single corporation.

Getting a DBA in Santa Monica is a rather simple procedure. You must first select a name that is not already in use by a nearby company. Searching the Santa Monica Business License Directory will reveal this. You must submit a DBA declaration to the Los Angeles County Registrar-Recorder/County Clerk’s office after selecting a distinctive name. The chosen name, the owner’s legal name and address, and a description of the company must all be included in the declaration.

You must post the fictitious name notice in a local newspaper for four weeks after submitting the DBA statement. The public must be made aware of the new company name and the owner’s legal name in accordance with California law. You will receive an affidavit of publication from the newspaper, which you must submit to the county clerk’s office in order to complete the DBA procedure.

Publication bias is one potential problem that might occur when a fictitious name notice is published. This happens when a company solely publishes good or complimentary information about itself, while ignoring or suppressing any negative or unfavorable information. It’s crucial to pick a trustworthy newspaper that is dedicated to upholding journalistic integrity in order to combat publishing bias. Additionally, to assure a wider audience and more even coverage, you can think about putting the announcement in various newspapers.

You can end your DBA if you decide you no longer want to conduct business under a fake name by submitting a statement of abandonment to the county clerk’s office or registrar-recorder’s office. As a result, you will no longer be required by law to conduct business under the fictitious name and can resume using your real name.

Another related idea that may affect the impartiality and accuracy of information about a company is selective publication. When only specific information is released while other information is consciously left out, this happens. This may result in an inaccurate or incomplete representation of a company or circumstance. It’s crucial to give a complete and balanced picture of your firm, including both positive and bad aspects, in order to avoid selective publication. With your consumers and stakeholders, this can help you gain their confidence and credibility.

A fake name notice, often known as a DBA, is a legal document that permits a business to operate under a name other than the owner’s legal name. You must select a distinctive name, submit a statement to the county clerk’s office, and publish the notice in a local newspaper in order to obtain a DBA in Santa Monica. Select trustworthy newspapers and give a complete and impartial picture of your company to counter publication bias and selective publication.

FAQ
Then, do you have to announce when you change your name?

You might not need to publicly declare a name change if it is purely personal. To let the public know about a name change for your company, you might need to submit a Fictitious Business Name Statement (also known as a DBA) and issue a fictitious name notice in a local newspaper. Depending on where you live and the cause for the change, there may be different rules for announcing a name change. The easiest way to learn the precise criteria in your circumstance is to speak with a lawyer or a government organization.

How much does it cost to change your name in New York?

The cost of changing your name in New York is unrelated to the article’s subject, which is Santa Monica DBA applications and notices of fictitious names. Therefore, based on the data in the article, I am unable to respond to your question. However, I may advise performing a different search or getting in touch with the appropriate New York authorities to learn how much it will cost to alter your name.