Translating Company Names: Understanding the Pros and Cons

Do you translate company names?
Company names tend to not be translated. But as discussed here, sometimes a translation is required. Depending on the situation, it might be appropriate to add a translation, in italics, between square brackets, immediately following the company name. Especially if the company or agency name is an acronym.
Read more on ell.stackexchange.com

Whether or not to translate company names is one of the most often asked questions in the translation industry. Addressing this issue is essential as multinational corporations widen their horizons to encompass worldwide markets. In this post, we’ll delve deeper into the subject and offer some tips on how to translate words like “company” into other languages as well as the names of organizations and jobs. Should Institutional Names Be Translated?

Most of the time, it is not essential to translate the names of institutions like colleges, schools, or hospitals. These names are frequently distinctive and significant, making them memorable across languages. Additionally, translating them could result in misunderstandings and confusion, which could result in incorrect information.

Can Names Be Translated as a Result?

Institutional names might not need to be translated, but brand names are another matter. Company names should be translated carefully and with consideration for cultural differences. In some circumstances, a translation may assist businesses in engaging with regional markets and developing a more distinctive brand. However, changing a company’s name may also cause misunderstandings, a loss of the brand’s identity, and even legal problems. Should Job Titles Be Translated?

Another element of translation that needs careful thought is job titles. In other circumstances, titles like CEO, CTO, or CFO do not need to be translated because they are universal. Other times, though, job titles may differ from one nation to the next and may not be translated to represent the same thing. For instance, a manager’s level of authority may fluctuate depending on the culture.

How Do You Say Company in Different Languages? follows.

Knowing how to say “company” in many languages is crucial if you need to translate a firm name. Here are a few instances: Italian: compagnia

German: Unternehmen

Spanish: compaa

French: compagnie

– In Chinese: (gngs) – In Japanese, “kaisha” – In Arabic: (sharika)

In conclusion, the choice to translate corporate names is influenced by a number of variables, including the target market, the marketing plan, and the legal requirements. Institutional names might not need to be translated, but it is best to get advice from a pro to make sure the translation appropriately conveys the message. Finally, knowing the many ways to express “company” might be useful when translating company names or conducting business with foreign partners.

FAQ
Thereof, why do some names get translated?

When a company enters a foreign market, some names are translated because it is thought that a name in the local tongue will be simpler for clients to remember and pronounce. Additionally, a translated name can help the business connect with the community and provide prospective customers a better sense of familiarity with the brand. The loss of the original meaning or the confusion of current clients who are accustomed to the original name are two possible consequences of translating a company name.

Leave a Comment