Protecting your brand should be one of your top considerations as a business owner. Having your company name trademarked is one way to achieve this. But should you first register your company name? Yes, as evidenced by these reasons:
Your business name becomes legally yours if you trademark it. This implies that nobody else may use it for their products or businesses without your consent. Additionally, it gives you the power to file a lawsuit and hold accountable anyone who makes an unauthorized attempt to utilize your company name.
Having a trademark can help you when it comes to selling on Amazon. You may safeguard your brand and intellectual property with the use of Amazon’s Brand Registry program. You must have a registered trademark in order to be eligible for this program. You will have more control over your product listings after you join the Brand Registry, including the opportunity to make your own product description pages and access to tools that can help you keep track of and report trademark infringement.
So, how do you trademark your business name and register your brand? To make sure that no one else is already using your company name, you need first conduct a trademark search. The United States Patent and Trademark Office (USPTO) database can be used to accomplish this. In that case, you can submit a trademark application to the USPTO if your business name is available. It’s crucial to start early because this process can take several months.
Whether you can market several goods under one trademark also comes up as a key issue. Yes, provided that the goods are connected. If you sell both garments and accessories, for instance, you can utilize a single trademark. However, you’ll have to submit a new trademark application if you choose to market an entirely different commodity.
Finally, registering your company name as a trademark is a crucial step in safeguarding your brand and intellectual property. If you sell on Amazon, it can also be advantageous to you. Start early and do a trademark search to register your brand and trademark your company name with the USPTO. Additionally, keep in mind that as long as your products are connected, you may sell them all under one trademark.