Choosing a name for your music business is an important step in developing a brand identity that will appeal to your target market. A catchy name can help set your business apart from the competition, convey your genre and style, and create enthusiasm for your releases. But how can you come up with a label name that stands out when there are already so many music labels?
The tone and impression you wish to convey should be your first priority. Are you a lively, young, and exciting label? Or do you prefer experimental music and are more serious and mature? Your name should convey your look and feel in general. For instance, Sub Pop, a Seattle-based independent record label, promotes a more alternative and grassroots approach whereas Capitol Records, one of the most successful music companies of all time, emanates a feeling of grandeur and strength.
Utilizing terms or phrases that are pertinent to your genre or market is an additional tactic. You might think about using phrases like “beat,” “rhythm,” or “synth” in your moniker if you specialize in electronic dance music (EDM). Similarly, if you concentrate on hip-hop, words like “flow,” “rhyme,” or “banger” can be used to describe the genre. Being original and memorable while avoiding being overly general or overdone is the trick.
There are a few various methods you can use when actually coming up with the name. One alternative is to build a list of prospective names based on the parameters you’ve established by brainstorming with a group of friends or coworkers. To generate ideas, you can also use online resources like a thesaurus or name generator. Once you’ve selected a few candidates, test them out in focus groups or online polls to gauge how well they’ll go over.
Choosing a name that feels genuine and appeals to your target market is ultimately the most crucial step. Your music company name should express your distinct vision, values, and style, whether you choose something catchy, quirky, or clear.
There is no universal solution for selecting a label name. In the end, it comes down to your genre, target market, and personal preferences. Nevertheless, there are some broad principles you may go by to make sure your name is compelling and successful.
Avoiding names that are too similar to labels or performers already in existence is a crucial concern. Your brand identity may become diluted and cause misunderstanding as a result. Additionally, it’s a good idea to choose a name that is simple to remember and relatively short. People are less inclined to look up your music or recommend it to others if they can’t spell or pronounce your name.
Billie Eilish is affiliated to Interscope Records, a prominent label that has previously collaborated with a number of well-known artists, such as Lady Gaga and Kendrick Lamar. The fact that Interscope has a renowned broad roster and cutting-edge marketing techniques makes it a well-liked option for upcoming performers.
The third and final service is VEVO, a joint venture involving the major record companies Sony Music Entertainment, Universal Music Group, and Warner Music Group that began hosting music videos in 2009. The term VEVO, which stands for “video evolution,” refers to the service’s goal of giving users access to top-notch music videos and original material. With over 400,000 streaming music videos, VEVO is currently one of the most well-liked music video websites.