The Weird World of Nail Polish Names

Why are nail polish names so weird?
When we started in the nail business 30 years ago, the shades were named by number. It was very impersonal and boring. Essie was first to add the clever shade names to polish, and we made it fun! Women everywhere loved it and remembered us.
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Have you ever wondered why the name of a nail polish bottle is so peculiar? Nail polish manufacturers frequently choose amusing, pun-filled names for their products, such as “Chick Flick Cherry” and “Don’t Bossa Nova Me Around.” Yet why?

First and foremost, it’s critical to realize that nail polish names are a marketing strategy. In order to stand out from the crowd and attract attention, brands utilize imaginative names. A unique name can help a product stand out from the competition and win over more customers. The names of nail polish products can also be used to indicate the color or topic of the polish. For instance, the light blue shade “Bikini So Teeny” by Essie makes people think of summer and the beach.

The unusual names also stem from connections to popular culture rather frequently. Popular nail polish manufacturer OPI is known for naming its hues after TV shows, songs, and personalities. Examples include “I’m Not Really a Waitress” (a deep red shade inspired by the movie “Pretty Woman”) and “Lincoln Park After Dark” (a dark purple shade named after a well-known Chicago neighborhood).

In addition to the amusing titles, nail polish manufacturers also employ additional strategies to draw in customers. The nail pusher, a tool used to shape nails and push back cuticles, is one of these tools. It’s a straightforward but useful item that is frequently seen in nail care kits.

It basically comes down to personal opinion when picking the best nail paint. CND (Creative Nail Design) is a well-known company that offers a variety of formulations, including the well-liked Shellac line. Some individuals choose long-lasting formulas, while others value a wide choice of colors. Many consumers vouch for CND goods, but before buying anything, it’s wise to do your own research and read customer reviews.

Last but not least, a creative slogan for nails may be “Nailed it!” or “Polish your look.” The objective is to pick something distinctive that also captures the essence of your brand.

In conclusion, although nail polish names might seem strange at first, they play a crucial role in branding and marketing. These names, which range from pop culture allusions to color schemes, are carefully crafted to pique consumer interest and distinguish a product. Although there are many different brands and formulations available, it is ultimately up to the individual to pick the nail paint that best suits their requirements. So the next time you’re perusing the nail polish aisle, pay attention to the labels and admire the originality of their names.

FAQ
What are acrylic nails?

Acrylic liquid and powder are combined to create acrylic nails, which are artificial nail extensions. on complete the effect, they are applied on the natural nails and then polished and sculpted. People who want long, resilient nails that can withstand daily wear and tear frequently choose for acrylic nails. They can be personalized with different colors, patterns, and even the names of nail polishes.