Ever ponder why the majority of logos are either red or blue? It’s not merely a coincidence; there’s a psychological explanation for it. These colors are chosen by businesses because they cause customers to feel particular emotions. In this post, we’ll examine the reasons behind the popularity of red and blue as logo colors and provide some related information.
Let’s look at the color red first. It’s a striking color that draws attention to itself and is frequently linked to fervor, energy, and urgency. Red is frequently used in marketing to evoke a sense of urgency or to encourage impulsive purchases. The color red is frequently used in Valentine’s Day-related advertisements and promotions since it is also connected to love and passion. Coca-Cola, YouTube, and Netflix are a few brands with well-known logos that employ this color.
Contrarily, blue is a reassuring and reliable color that is frequently connected to security, stability, and professionalism. Financial institutions, IT firms, and healthcare organizations frequently choose it. Blue is frequently associated with knowledge and skill, so it’s hardly surprise that companies like IBM and Intel include it in their logos.
Why then do businesses pick these two hues above others? It all comes down to the feelings and emotions they wish to arouse in their clients. Red is the color of choice for a business that wants to be perceived as dynamic and enthusiastic, whereas blue is the color of choice for a business that wants to be regarded as reliable and competent.
Let’s move on to the questions that are connected now. Is ING Bank still in business? It does, indeed. The worldwide banking and financial services company ING was established in the Netherlands in 1991. Since then, it has expanded to become among the biggest banks in the world, operating in more than 40 nations.
Does Commonwealth Bank own ING? No, Commonwealth Bank does not own ING. ING is a stand-alone business that trades on the Amsterdam Stock Exchange.
Lastly, who is the BOI’s owner? Commercial bank BOI (Bank of Ireland) has its main office in Dublin, Ireland. It is owned by its shareholders as it is publicly traded on the Dublin and London Stock Exchanges. The Irish government, which holds a 14% stake in the business, is the company’s largest shareholder.
The majority of logos are often red or blue since these hues arouse particular feelings and emotions in customers. Blue and trust are connected with professionalism, whereas red and haste are associated with enthusiasm. In response to the linked queries, ING Bank is still operational and independent of Commonwealth Bank. Capital One purchased ING Direct USA, however ING continues to operate under its original name in other regions of the world. The Irish government is the largest shareholder in BOI, which is publicly traded and owned by its shareholders.