It’s hardly surprising that many business owners have thought about entering the bottled water sector given the growing demand for it. But the question still stands: Is bottled water profitable? Yes, it is the answer. In fact, it is predicted that the global market for bottled water would grow to $307 billion by 2025.
But why is the bottled water industry so successful? The ease and health advantages it offers are the key. Bottled water is a common option for travelers because it is convenient and portable. In addition, because they are concerned about the taste and quality of the water, many consumers choose bottled water over tap water.
Dasani and Aquafina stand out as the top two selling bottled water brands in the US. Major beverage firms Coca-Cola and PepsiCo, respectively, hold both names. Dasani has a market share of 10.3% in 2019 compared to Aquafina’s 7.4%. Deer Park, Poland Spring, and Nestle Pure Life are some further well-known brands.
The success of bottled water businesses is greatly influenced by brand awareness and marketing, but the quality of the water itself is also crucial. For instance, Fiji Water is renowned for its superior quality and distinctive flavor. The water comes from a subterranean aquifer in Fiji and is naturally filtered by volcanic rock strata. The business also takes pride in employing eco-friendly techniques, like using only 100% recycled plastic for their bottles.
Due to its high mineral and electrolyte content and potential health advantages, Fiji Water is a favorite among athletes and other health-conscious consumers. The business also asserts that its water is unpolluted and uncontaminated, making it a safe and healthful option for everyone.
It’s crucial to remember that the initial fees in the bottled water market can be considerable if you’re thinking about getting into it. A water factory can be built for anywhere between $50,000 and $1 million, depending on its size and equipment requirements. A bottled water firm must also be registered and get the necessary permits and laws.
In conclusion, the market for bottled water is lucrative and expanding. Success is greatly influenced by marketing and brand recognition, but the quality of the water itself is also crucial. Bottled water is an intelligent business venture for business owners prepared to make the first investment because there is a huge demand for handy and healthful beverages.